Brand Tone

Enthusiastic & Passionate, Informative & Knowledgeable, Approachable & Engaging, UK-Centric, Family-Friendly (for the event)

Brand Values

• •Passion for Motoring: A deep interest in all things automotive, from new technology to classic cars.
• •Community: Bringing car enthusiasts together, both online and through events like "The British Motor Show."
• •Information & Insight: Keeping their audience informed about the latest developments in the automotive industry.
• •Entertainment: Making motoring engaging and enjoyable for a wide audience.
• •Accessibility: Providing content and events that appeal to a broad spectrum of car enthusiasts.

Best Practices

• •Stay Enthusiastic and Passionate: Let genuine love for cars shine through in all content. Use vivid language that conveys excitement.
• •Focus on the UK Audience: Tailor language, references, and topics to resonate with UK-based motoring enthusiasts. Highlight local events, news, and driving conditions.
• •Be Informative but Accessible: Provide accurate and detailed information without being overly technical or exclusive. Explain jargon where necessary to include a broader audience.
• •Encourage Community Interaction: Actively solicit opinions, run polls, and respond to comments on social media and the website to foster a sense of community.
• •Maintain a Consistent Visual Identity: Ensure that logos, color schemes, and imagery used across the website, social media, and event promotions are harmonious and instantly recognizable as "The Motoring Show."

Social Perception

"The British Motor Show" (event): Generally perceived positively as a fun and engaging event for car enthusiasts and families in the UK. It's seen as a good day out with a variety of attractions. Some more hardcore enthusiasts might find it less comprehensive than major international motor shows, but it's appreciated for what it offers. "The Motoring Show" (content platform): Likely perceived as a reliable source of UK-focused automotive news and reviews by its readership. The association with the physical motor show lends it credibility and a tangible presence in the UK motoring community. The podcast element suggests an effort to reach audiences through multiple formats.

Copy Examples

• •Website Article Intro: Another week, another whirlwind of motoring news right here in the UK! From exciting new EVs turning heads in London to classic beauties roaring at weekend rallies, we've got the inside scoop. Dive in as we unpack the latest stories keeping British car lovers talking.
• •Instagram Post (accompanying a photo of a new car): Just got our hands on the new [Car Model]! 🇬🇧 What do you reckon, folks? Is this the game-changer we've been waiting for? Full review coming soon to themotoringshow.co.uk – link in bio! #UKCars #NewCar #MotoringShow #CarReview
• •YouTube Video Title Idea: UK Exclusive: First Drive of the [New Car Model] – Is It Worth the Hype?
• •Promotional Copy for "The British Motor Show": Get ready, UK! The British Motor Show is back! 🎉 Join us at Farnborough from [Dates] for an unmissable celebration of all things automotive. Supercars, classic gems, live stunts, and fun for the whole family. Book your tickets now and be part of the action! #BritishMotorShow #[Year] #UKCarEvents
• •Email Newsletter Snippet: This week on The Motoring Show, we're revving up with: a deep dive into the government's latest EV charging plans, our top 5 family cars for UK roads, and an exclusive look behind the scenes at [Local UK Car Club] meet. Don't miss out!