Brand Tone

Promotional & Direct, Value-Oriented, Approachable & Friendly, Aspirational

Brand Values

• •Value for Money
• •Accessibility
• •Customer Focus
• •Family-Oriented
• •Choice/Variety

Best Practices

• •Always Lead with Value: Ensure that the benefit to the customer (savings, access to brands) is clear and prominent in most communications. The 'Big Brands, Little Prices' ethos should be a constant thread.
• •Balance Promotion with Personality: While the core is discount retail, weaving in the 'family-run business' and 'customer-focused' aspects can differentiate the brand. Use a slightly warmer, more approachable tone in community interactions or 'About Us' related content.
• •Keep it Clear and Simple: Avoid overly complex jargon or elaborate prose. The message is about accessible deals, so the language should also be accessible and easy to understand quickly.
• •Adapt to the Platform, Maintain the Core: While TikTok copy will be more informal than a website banner, the core message of 'value on brands' should remain consistent. Adjust the delivery, not the fundamental promise.
• •Use a 'Brand Voice' Guide: Develop a simple internal guide that outlines key phrases (like 'Big Brands, Little Prices'), preferred emojis (if any), a 'do and don't' list for language, and the overall feeling the brand wants to convey. This helps ensure anyone writing copy stays on message.

Social Perception

Customers likely perceive them as a source for good deals on branded items. Social media followers engage with product announcements and promotions. The 'family run' aspect might foster a sense of trust or a more personal connection for some customers if this is consistently reinforced. Lack of widespread reviews could mean they are relatively new or that customers who have transacted haven't been actively leaving public feedback on broader platforms.

Copy Examples

• •✨ Treat Yourself Tuesday! ✨ Why pay full price when you can snag your favourite designer goodies for less? 😉 From chic handbags to the latest trainers, get that luxury feel without the luxury price tag. What amazing find will you discover today? 👇 #AlternativeOutlet #BigBrandsLittlePrices #DesignerDeals #ShopSmart
• •🔥 HUGE SAVINGS! 🔥 Score [Brand Name] jackets, now from just £[Price]! Limited stock available – once they're gone, they're GONE. Tap the link in bio to shop before it's too late! 🛍️ #AlternativeOutlet #[BrandName] #DiscountShopping #LimitedTimeOffer #Sale
• •Unlock Designer Styles. Unlock Unbeatable Prices. | The Alternative Outlet: Your Home for Big Brands & Little Prices.
• •🤫 Psst... Your Favourite Brands Just Got Cheaper (Up to 70% Off!) *Email Body Snippet:* Hi [Customer Name], At The Alternative Outlet, we believe everyone deserves a bit of luxury. That's why we work hard to bring you the brands you love at prices you'll love even more. As a family-run business, we're dedicated to helping you save...
• •*Video:* Quick cuts of various new-in branded items (trainers, t-shirts, perfume) with prices prominently displayed using text overlay. Upbeat, trending audio. *Caption:* New drop alert! 👟👚✨ Which bargain are you copping first? Link in bio for ALL these steals! #TikTokFinds #OutletShopping #BargainHunter #AlternativeOutletUK #DesignerForLess