Tono de Marca

artistic, mysterious, experiential, minimal, confident, and slightly enigmatic

Valores de Marca

• •Individuality and Non-Conformity
• •Art as an Experience
• •Creativity and Exploration
• •Boldness and Confidence

Mejores Prácticas

• •Maintain the Mystery: Use ambiguous, evocative language. Phrases like "How deep you take this trip falls on you" are more on-brand than "Shop our new collection now!"
• •Prioritize "Experience" Over "Product": Focus on the feeling and the altered perception the glasses provide, not just the physical features. The product is a tool for an experience.
• •Be Assertively Non-Functional: Clearly state that the glasses are not for UV protection. Frame this as a feature, not a flaw. This reinforces the idea that they are for art and exploration, not utility, which builds trust and clarifies the product's purpose.
• •Use Minimalist, Confident Phrasing: Keep sentences short and impactful. The brand's confidence comes from its understated and direct, yet abstract, communication style.
• •Embrace the Artistic Association: Continue to align the brand with art, music, and high fashion through collaborations, social media imagery, and by referencing the "conceptual" nature of the eyewear. This reinforces its value beyond a simple accessory.

Percepción Social

A niche, high-fashion, and artistic brand, popular within rave, festival, and alternative fashion subcultures. Perceived as a novelty item with a level of prestige and cultural capital.

Ejemplos de Copy

• •Shift your reality. Our OD lenses aren't for seeing the world as it is, but as it could be. #h0les #AlterYourView #WearableArt
• •H0LES: EXPERIMENTS IN LIGHT AND PERCEPTION. These are not sunglasses. They are a new way to see.
• •The original trip. Lightweight, versatile, and profoundly psychedelic. The OG is your entry point into a different dimension. Choose your frame, select your lens, and change your perspective. See what happens when you decide to fall in.
• •Sensible is a suggestion, not a requirement. #h0les
• •Stop Looking. Start Seeing. H0les are conceptual accessories for the creatively inclined. Made with crystal prisms for an unparalleled visual experience. Shop the collection and find your portal.