Brand Tone

Professional, Expert, Customer-centric, Supportive, Trustworthy, Reliable

Brand Values

• •Integrity
• •Strong Relationships
• •Service Excellence
• •Quality and Reliability
• •Competitive Pricing
• •Customer Focus

Best Practices

• •Maintain a Supportive and Respectful Stance: Even when discussing technical details or policies (like returns or shipping), ensure the language is helpful, understanding, and puts the customer's needs at the forefront.
• •Be Consistent Across All Touchpoints: Ensure the tone is consistent from the website's homepage and product pages to email communications, contact responses, and any future marketing materials or social media if developed.
• •Showcase Expertise: Use precise language and technical details to demonstrate a deep understanding of metalworking equipment, but avoid jargon that might confuse customers.
• •Highlight Customer Success: Frame the brand's purpose as enabling customer success, emphasizing the tools and support provided to help them thrive.
• •Emphasize Reliability and Performance: In all communications, underscore the reliability and high performance of the equipment offered, reinforcing the brand's commitment to quality.

Social Perception

A specialized, professional supplier focused on quality equipment and customer support within the French market, a reliable partner for industrial projects.

Copy Examples

• •Votre satisfaction est notre priorité absolue.
• •Notre équipe est toujours prête à vous accompagner avec réactivité et bienveillance.
• •Your success is our benchmark.
• •From technical advice to seamless after-sales service, we're here to ensure you have the right tools and support to thrive.
• •Let's build success together.