Brand Tone

Youthful, Trendy, Humorous, Community-Focused, and Slightly Rebellious

Brand Values

• •Youthfulness
• •Trendiness
• •Community
• •Affordability
• •Quality
• •Swedish Culture

Best Practices

• •Use youthful and trendy language, incorporating current slang and memes relevant to the target audience.
• •Continuously monitor trends in sounds, memes, and challenges popular within the target community and integrate them naturally.
• •Actively engage with and listen to customer comments and interactions on social media to understand their preferences and needs.
• •Maintain a strong Swedish-centric approach in communication, using Swedish language and cultural references.
• •Emphasize the affordability and accessibility of products, highlighting the value for money.

Social Perception

Popular and trendy within the niche of young car enthusiasts, particularly in the Swedish EPA/A-traktor scene. Perceived as current, relatable, and a provider of desired products.

Copy Examples

• •"Sunkig Som Fan - Dekal" (translation: So Rusty It's Awesome - Decal)
• •Check out our webshop for the Nordics cheapest decals!
• •New decals are dropping hotter than your mom's Volvo!
• •Level up your EPA with these sick new stickers!
• •Dunkerz Dekaler: Kvalitet since [Year of establishment]