Brand Tone

Enthusiastic and Promising, Reassuring and Safe, Practical and Convenient, Benefit-Oriented and Direct, Friendly and Relatable (on social media)

Brand Values

• •Efficacy: Delivering visible results in terms of hair straightening and improvement.
• •Safety & Health: Prioritizing natural, formaldehyde-free formulas that are gentle on hair and health.
• •Convenience: Providing an easy-to-use, at-home solution that saves time and money compared to salon treatments.
• •Naturalness: Focusing on natural ingredients and achieving a "natural smooth effect."
• •Customer Satisfaction: Implied through testimonials, before & afters, and a satisfaction guarantee.
• •Cruelty-Free: Stated as not tested on animals.

Best Practices

• •Always Lead with Benefits, Support with Features: Focus on what the customer gains (e.g., "effortless smooth hair," "confidence") and then explain how (e.g., "natural ingredients," "formaldehyde-free formula").
• •Maintain an Enthusiastic Yet Reassuring Voice: Balance excitement about the results with clear communication about safety and natural aspects. Use positive language and affirmations.
• •Incorporate Social Proof Authentically: Use real customer testimonials, before & after photos, and user-generated content. When quoting, keep the language genuine.
• •Be Clear and Direct, Avoid Overly Technical Jargon: While mentioning "hydrolyzed compound" is okay, the primary message should be simple and easy to understand (e.g., "deeply hydrates and straightens").
• •Emphasize Safety and Natural Aspects Consistently: The "formaldehyde-free" and "natural ingredients" are key differentiators and should be reinforced across all communications to build trust.

Social Perception

Positive: Many users seem pleased with the results, particularly the convenience, frizz reduction, and straightening effect, especially considering it's an at-home, formaldehyde-free product. It's often perceived as a good option for those seeking a less aggressive alternative to salon treatments. The "natural ingredients" and "formaldehyde-free" claims are well-received. Mixed/Skeptical: Some users express that the results might not be as dramatic or long-lasting as professional salon treatments, especially for very curly or resistant hair types. The longevity of the effect ("up to 2-3 months") is sometimes questioned. As with many online products, some skepticism about "miracle" claims exists. Influencer Driven: The presence of YouTube reviews and Instagram content suggests that influencer marketing plays a role in shaping perception. Awareness of "Reclame Aqui": The mention of "Reclame Aqui" in search queries indicates that Brazilian consumers are actively checking for complaints and brand reputation on this platform.

Copy Examples

• •Headline: "Unlock Salon-Sleek Hair at Home! ✨ Discover Hidraliso: Your Shower-Powered Secret to Frizz-Free, Naturally Straight Hair. Formaldehyde-Free, Worry-Free!" *Body:* Tired of endless salon appointments and harsh chemicals? Hidraliso transforms your hair in minutes, right in your shower! Our natural formula deeply hydrates and straightens, leaving you with radiant, manageable locks for weeks. Try it risk-free!
• •Social Media Post (with Before & After image): "From Frizz to Fab in one wash! 🤩 Check out [Customer Name]'s incredible Hidraliso transformation! Get touchably soft, naturally straight hair without the salon hassle or harsh chemicals. Ready for your own hair miracle? Tap to shop! #Hidraliso #HairTransformation #NaturalStraightening #FormaldehydeFree"
• •Product Description Snippet: "Experience the Hidraliso difference: Our unique, 100% natural, formaldehyde-free formula works with your shower's warmth to gently realign hair fibers, delivering long-lasting smoothness, intense hydration, and dazzling shine. Safe for all hair types, even color-treated! Love your hair again."
• •Email Subject Line: "🤫 Your Secret to Effortless, Straight & Shiny Hair is Here (It's Hidraliso!)" *Body Preview:* Imagine stepping out of the shower with smoother, straighter, more radiant hair... Hidraliso makes it possible, naturally!
• •Ad Copy for Retargeting: "Still dreaming of smoother, easier-to-manage hair? Hidraliso offers a natural, formaldehyde-free solution that delivers real results. See what everyone's raving about and say goodbye to bad hair days! Get your 30-day satisfaction guarantee."