Brand Tone

Aspirational yet Accessible, Confident, Direct and Benefit-Oriented, Community-Focused (emerging), Enthusiastic and Positive

Brand Values

• •Affordability/Value for Money
• •Quality
• •Accessibility
• •Indian Identity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, confident, direct, enthusiastic) with examples of "do's and don'ts" for language, specific keywords, and sentence structure. Share this with anyone creating content.
• •Focus on "Affordable Luxury": Consistently weave in the message of experiencing high-end scent profiles and quality without the premium price. Use words like "indulge," "experience luxury," "premium," alongside "smart," "affordable," "value."
• •Highlight Benefits Over Just Features: Instead of just saying "imported oils," explain the benefit: "crafted with high-quality imported oils for a rich, long-lasting scent experience." Emphasize longevity, scent accuracy (to the inspiration), and the confidence it gives the wearer.
• •Maintain Confidence, Not Arrogance: Be bold in claims about quality and longevity, but avoid directly disparaging original brands. The focus should be on providing an excellent alternative. Phrases like "our interpretation" or "inspired by" are good.
• •Incorporate Social Proof Authentically: Continue using customer testimonials and user-generated content. When referencing them in copy, maintain the enthusiastic and appreciative tone. Frame reviews as shared experiences rather than just marketing blurbs. e.g., "Join thousands of Indians who've discovered their new signature scent with us!"

Social Perception

Positive among its customer base, Seen as a smart alternative, Trustworthy (within its niche), Less mainstream recognition

Copy Examples

• •Headline: Smell Like a Million Bucks, Not a Million Bills. Body: Indulge in the essence of luxury without the extravagant price. Our inspired perfumes capture the spirit of your favorite designer scents, crafted for lasting allure. Experience Class Perfumes. (Tone: Aspirational, Benefit-Oriented, Confident)
• •Social Media Post (with image of a perfume): Caption: Why choose between luxury and affordability when you can have both? ✨ Our [Perfume Name] inspired by [Designer Brand] offers that iconic aroma you love, with impressive 12-hour longevity. Smell amazing, all day, your way. #ClassPerfumes #InspiredLuxury #AffordableScents #MadeInIndia (Tone: Direct, Confident, Enthusiastic)
• •Email Subject Line: Unlock Your Signature Scent (Without Emptying Your Wallet!) Email Body Snippet: Ready to turn heads with an captivating fragrance? At Class Perfumes, we believe everyone deserves to feel and smell incredible. Discover our collection of premium inspired perfumes, starting at just [Price]. Quality you can smell, prices you'll love. (Tone: Aspirational, Benefit-Oriented, Accessible)
• •Product Description Snippet: Experience the sophistication of [Famous Perfume Name] with our masterful interpretation, [Class Perfumes Product Name]. We've meticulously blended high-quality imported oils to create a fragrance that’s both strikingly familiar and impressively long-lasting. Perfect for the discerning individual who appreciates quality and value. (Tone: Confident, Quality-Focused, Direct)
• •Facebook Ad Copy (targeting value-conscious fragrance lovers): Headline: Your Favourite Luxury Scents, Reimagined & Affordable. Body: Stop overpaying for designer names! Class Perfumes brings you premium quality, long-lasting inspired fragrances from India. Get the compliment-magnet scents you adore at prices that make sense. Shop now & enjoy FREE shipping! (Tone: Direct, Benefit-Oriented, Confident, Value-Driven)