Brand Tone

Elegant, Sophisticated, Authentic, Passionate, Informative, Educational, Mindful, Serene, Aspirational, and Health-Conscious

Brand Values

• •Quality
• •Authenticity
• •Wellness & Health
• •Mindfulness & Ritual
• •Education & Transparency
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., elegant, authentic, informative, mindful), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor your language to resonate with individuals seeking quality, wellness, and a mindful lifestyle. Use terms and concepts that appeal to their values and aspirations.
• •Prioritize Clarity and Authenticity: While maintaining an elegant tone, ensure your messaging is clear, easy to understand, and genuinely reflects your brand's values and product quality. Avoid overly complex jargon unless explaining specific matcha characteristics.
• •Infuse Your Values into Every Piece of Content: Whether it's a product description, blog post, or email, ensure the copy subtly (or overtly, where appropriate) reflects your commitment to quality, authenticity, wellness, and the mindful experience of matcha.
• •Review and Refine Consistently: Regularly audit your website copy, marketing materials, and any customer communications to ensure they align with the established brand tone. Read content aloud to catch awkward phrasing or tonal inconsistencies.

Social Perception

The intended perception is that of a trustworthy, high-quality provider of authentic Japanese matcha, appealing to health-conscious individuals who appreciate quality, tradition, and a mindful lifestyle. Customers are likely to perceive the brand as a premium and knowledgeable source for matcha.

Copy Examples

• •Jade Matcha: Elevate Your Ritual. Experience Authentic Japanese Serenity.
• •Sourced from the revered fields of Uji, Japan, our Ceremonial Grade Matcha offers an exceptionally smooth, vibrant flavor and a profound sense of calm alertness. Perfect for your moments of mindful contemplation or a traditional Usucha preparation. Discover the true essence of matcha.
• •Beyond the caffeine kick: Uncover how the ancient art of matcha can transform your daily energy, bringing focus and tranquility in every sip. Learn more about the mindful journey with Jade Matcha on our blog.
• •A Taste of Tradition: Your Invitation to the World of Premium Jade Matcha.
• •At Jade Matcha, our passion is pure. We journey to the heart of Japan to bring you the most exquisite matcha, honoring centuries of tradition and a commitment to your well-being. Join us in celebrating a life infused with clarity and calm.