Brand Tone

Whimsical, Warm, and Aspirational

Brand Values

• •Mindful Craftsmanship
• •Eco-Consciousness
• •Curation and Quality
• •Creating Ritual and Well-being
• •Community and Creativity

Best Practices

• •Lead with Storytelling: Frame products around the experience they create. Instead of "Scented Candle," use "A Scent to Evoke Memories." This aligns with the brand's evocative and personal tone.
• •Use Sensory and Emotive Language: Employ descriptive words that appeal to the senses (e.g., "sun-drenched," "serene blend," "flickering glow") to transport the customer and create an emotional connection.
• •Emphasize the 'Why' Behind the Product: Consistently mention the values of hand-pouring, eco-consciousness, and mindful curation. This reinforces brand integrity and justifies the premium positioning.
• •Maintain a Warm and Personal Voice: Whether writing an 'About Us' page, a social media caption, or responding to a customer comment, use "I" or "we" to maintain a direct, human connection. Keep the tone approachable and friendly.
• •Focus on Rituals, Not Routines: Position products as tools for intentional self-care. Use phrases like "daily ritual," "create a moment," and "find your balance" to elevate the product's purpose beyond simple utility and into the realm of well-being.

Social Perception

high-end, trustworthy, and aesthetically pleasing boutique

Copy Examples

• •Breathe in, breathe out. ✨ Introducing 'Summer Vibes' — our newest scent designed to capture the essence of a sun-drenched afternoon. Hand-poured with love and natural soy wax, it’s more than a candle; it’s your daily ritual of calm. Tap to bring the sunshine indoors.
• •Headline: Give the Gift of a Beautiful Moment. Sub-headline: Our mindfully curated gift boxes are filled with artisanal treasures, perfect for saying 'I’m thinking of you.' Explore the collection.
• •Find your center with our 'Balance' candle, a serene blend designed to harmonize your space and spirit. As the lead-free cotton wick flickers, allow the thoughtfully selected scents to create a moment of pure grounding. Hand-poured in Australia, each candle is an invitation to pause, reflect, and practice a little self-care.
• •Unleash Your Inner Tinker ✨ Join Our Floral & Candle Workshops!
• •Headline: Transform Your Home into a Sanctuary. Body: Your space should be a reflection of your peace. At Gypsy & the Tinker, we curate beautiful, eco-conscious homewares and hand-poured candles to help you create everyday rituals of comfort and luxury. Shop our collection and find your new favorite piece.