Brand Tone

Ethereal, Free-Spirited, Feminine, Aspirational, Authentic

Brand Values

• •Individuality & Unique Design
• •Celebration of the Feminine Spirit
• •Wanderlust & Adventure
• •Ethical/Sustainable Considerations
• •Comfort & Style

Best Practices

• •Create a Brand Voice Guide: Document key tonal attributes (e.g., ethereal, adventurous, feminine, empowering), preferred vocabulary (e.g., wanderlust, celestial, spirit, journey), and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Storytelling over Hard Selling: Focus on evoking emotion and painting a picture of the lifestyle associated with the brand. Instead of just listing product features, describe how the product makes the wearer feel or the experiences it could enhance.
• •Consistent Visual and Verbal Language: Ensure the tone of the copy aligns seamlessly with the brand's imagery on the website and social media. If the visuals are dreamy and adventurous, the copy should reflect that same mood.
• •Know Your Audience Deeply: Understand the aspirations, values, and language of the target customer (the "free-spirited boho goddess"). Write in a way that resonates with her desires and speaks directly to her.
• •Maintain Authenticity and Transparency: While the tone is aspirational, ensure claims are genuine. If ethical production or handmade qualities are highlighted, be prepared to share those stories authentically. This builds trust and deepens the connection with customers who value these principles.

Social Perception

Positive Association with Bohemian Style, Growing Awareness of the Term "Gypsy", Desire for Authenticity and Quality, Instagram Appeal

Copy Examples

• •Headline: Unleash Your Inner Wanderer. Body: Drape yourself in dreams and embark on your next adventure. Our latest collection is a whisper of distant lands and sun-kissed horizons, designed for the soul that yearns to roam free. Discover pieces as unique as your journey. Call to Action: Explore the Collection
• •Headline: Dance with the Stars, Dress in Moonlight. Body: Introducing Celestial Gypsy – where ethereal beauty meets bohemian spirit. Each stitch tells a story of magic and wonder, crafted for the goddess in you. Embrace your unique light. Call to Action: Shop Celestial Styles
• •Headline: Woven with Wanderlust. Body: From bustling markets to hidden beaches, our new arrivals are your companions for a life less ordinary. Flowing fabrics, intricate prints, and the touch of the artisan – find your freedom in every thread. Call to Action: Discover What's New
• •Headline: More Than Just a Dress, It's a Feeling. Body: That feeling of sun on your skin, wind in your hair, and the endless possibility of the open road. Our designs capture the essence of bohemian freedom, empowering you to live vibrantly and authentically. Call to Action: Find Your Dream Dress
• •Headline: For the Dreamers, The Seekers, The Wild Hearts. Body: You see the world differently. You chase the magic in the mundane. Our label is a tribute to your spirit – a collection of handcrafted treasures that speak your language of adventure and effortless style. Call to Action: Join the Tribe