Brand Tone

Inspirational & Adventurous, Conscious & Caring, Playful & Joyful, Creative & Expressive, Approachable & Friendly

Brand Values

• •Sustainability & Environmental Responsibility
• •Adventure & Exploration
• •Joy & Excitement (Waku Waku)
• •Originality & Self-Expression
• •Quality & Thoughtfulness

Best Practices

• •Embrace "Waku Waku": Infuse a sense of excitement, joy, and playful curiosity into your language. Use words that evoke positive emotions and anticipation.
• •Highlight Adventure & Exploration: Consistently weave in themes of travel, discovery, and stepping outside one's comfort zone. Use active verbs that inspire movement and action.
• •Prioritize "Earth-Friendly" Messaging: Clearly and genuinely communicate your commitment to sustainability. Mention eco-friendly materials, processes (like print-on-demand), or packaging in a way that feels authentic, not like an afterthought.
• •Speak to the Creative & Expressive Individual: Use language that empowers self-expression and celebrates uniqueness. Position products as tools for showcasing personality.
• •Maintain an Approachable & Inclusive Voice: Keep the language friendly, clear, and welcoming. Ensure that even when talking about concepts like sustainability or design, it remains understandable and relatable to a broad audience, including when translating across languages. Regularly use "you" and "your" to directly address the customer.

Social Perception

A provider of cute, unique, and eco-conscious products that align with a desire for adventure and personal expression; a niche, artistic brand with a strong ethical stance on sustainability and a unique, slightly whimsical aesthetic; a small, passionate company dedicated to its values.

Copy Examples

• •Ready for your next 'Waku Waku' moment? Our new [Product Name] tee is crafted for comfort and designed to ignite your adventurous spirit. Made with earth-friendly materials, because every great journey starts with a conscious step. Where will you explore today? #GypphyAdventure #SustainableStyle #WearYourStory
• •Gypphy: Adventure-Ready Goods. Crafted with Joy, Kind to the Earth. Discover items that make you thrill.
• •Hello, Explorer! 👋 Get ready to embark on a new style adventure. Our latest collection has just landed – filled with unique, earth-friendly designs that spark joy and inspire your next escape. Find your 'Waku Waku' with Gypphy!
• •Sip on inspiration with our [Mug Name] mug. Whether it's your morning coffee fueling a big idea or an evening tea winding down from a day of discovery, let this little piece of art remind you to enjoy the moment and dream of the unknown. P.S. It’s as gentle on the planet as it is on your hands.
• •Tired of the ordinary? Gypphy creates apparel and goods that are anything but. We believe in the thrill of adventure, the joy of unique design, and the importance of protecting our beautiful planet. Join our journey. #Gypphy #EarthFriendly #AdventureCore