Brand Tone

Enthusiastic, Friendly, Empowering, Direct

Brand Values

• •Quality
• •Versatility and Style
• •Comfort
• •Customer Satisfaction
• •Passion for Fitness
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (Enthusiastic, Friendly, Empowering, Direct), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around how they will positively impact the customer's life, fitness journey, and style. Make them feel seen and understood.
• •Inject Energy and Positivity: Use vibrant language, exclamation points where appropriate (without overdoing it), and an optimistic outlook. Reflect the "fitness meets fun" aspect.
• •Be Relatable and Authentic: Share the passion for fitness. Avoid overly technical jargon unless explaining a specific product benefit clearly. Let the "super chill" and approachable vibe come through.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts, email marketing, and customer service interactions is aligned. Regularly review content to check for consistency.

Social Perception

Positive Customer Experience, Good Quality Products, Stylish and Functional, Appreciation for Customer Service

Copy Examples

• •Homepage Banner: Unleash Your Awesome! 🔥 Gymmies activewear moves with you, from beast mode to street mode. Shop The Basics - Feel fantastic, look incredible.
• •Product Description (for new leggings): Hello, new favorite leggings! 👋 Engineered for comfort, designed to turn heads. Whether you're smashing goals at the gym or conquering your coffee run, our 'Basics' leggings offer the perfect blend of support and style. Get ready to wear it, love it, LIVE IT! #GymmiesLifestyle
• •Instagram Post (Image of someone working out comfortably): That feeling when your gear is as ready as you are! 💪 Our high-quality activewear is built to keep up with your dynamic life. No compromises, just pure confidence and style. What are you conquering today? #Gymmies #FitnessFashion #WearItLoveItLiveIt
• •Email Subject Line (for a new collection): Psst... Your Next Go-To Outfit Just Dropped! ✨ Email Body Snippet: Hey [Customer Name], Get ready to upgrade your active life! The latest from Gymmies is here, packed with the same comfort and style you love, plus fresh designs to keep you energized. Life's too short for boring activewear, right? 😉 Explore now!
• •Facebook Ad (targeting fitness enthusiasts): Tired of activewear that doesn't get you? Gymmies is here to change the game! Designed in Melbourne by fitness lovers, for fitness lovers. Experience the perfect fit, ultimate comfort, and style that takes you anywhere. Shop online & join the Gymmies family! #GymmiesAU #ActivewearAustralia #WorkoutInStyle