Brand Tone

Inspiring, Confident, Vibrant, Friendly, Informative

Brand Values

• •Quality & Performance
• •Style & Aesthetics
• •Comfort
• •Innovation
• •Customer Empowerment
• •Cultural Fusion
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Inspiring, Confident, Vibrant, Friendly, Informative), key messaging points, and specific words/phrases to use or avoid. Share this with anyone creating content.
• •Embody the Lifestyle: Use language that reflects an active, positive, and adventurous lifestyle. Incorporate sensory words that evoke the vibrancy of Brazilian and Australian cultures (e.g., "sun-drenched," "dynamic," "lush").
• •Focus on Empowerment and Benefits: Highlight how the products make the customer feel (e.g., "confident," "unstoppable," "energized") rather than just focusing on features. Explain the benefits of specialized fabrics like Emana® and Supplex® in customer-centric terms.
• •Maintain a Consistent Visual and Verbal Language on Social Media: Ensure images and captions align with the vibrant, energetic, and inclusive aesthetic. Engage with comments in a friendly, helpful, and encouraging manner.
• •Tell the Brand Story: Weave in elements of the brand's heritage – the fusion of Brazilian and Australian cultures, the inspiration from nature and dynamic cities – to create a unique and relatable narrative.

Social Perception

Positive Quality & Comfort, Flattering & Confidence-Boosting, Stylish Designs, Good Performance, Responsive Customer Service, Seen as a Premium Brand

Copy Examples

• •Headline: Unleash Your Radiance. Brasilfit: Where Brazilian vibrancy meets Aussie spirit. Body: Move with freedom, live with passion. Our Emana®-infused leggings aren't just activewear; they're a second skin that energizes, sculpts, and celebrates every curve. Feel the difference, from your toughest workout to your most relaxed moment. Shop the collection and find your fit. Call to Action: Discover Your Power
• •Headline: Beyond the Gym. Beyond Compare. Body: Life’s an adventure, dress for it! Brasilfit activewear blends high-performance Supplex® with stunning designs, so you’re ready for anything. From sun-drenched beaches to city streets, experience comfort that moves with you and style that expresses you. Call to Action: Live Vibrantly. Shop Now.
• •Headline: Confidence Woven In. Body: Feel unstoppable. Our meticulously crafted activewear is designed to empower your every move. With advanced fabric technology and fits that flatter, Brasilfit gives you the support to push your limits and the style to own your day. Call to Action: Elevate Your Active Life.
• •Headline: From Rio to Sydney, Feel the Energy. Body: It's more than just leggings; it's a lifestyle. Brasilfit captures the sun, the soul, the vibrant beat of two incredible cultures. Experience activewear that’s as dynamic and beautiful as you are. Call to Action: Join the Brasilfit Revolution.
• •Headline: Your Perfect Fit for Every Moment. Body: Whether it's a high-intensity session, a mindful yoga flow, or a coffee run with friends, our versatile collection has you covered. Superior comfort, lasting quality, and head-turning style – that’s the Brasilfit promise. Call to Action: Explore New Arrivals.