Brand Tone

inspiring, caring, and trustworthy

Brand Values

• •Accessibility
• •Canine Well-being
• •Inclusivity
• •Quality and Durability
• •Bonding

Best Practices

• •Lead with the 'Why': Always circle back to the founding story of Humphrey. This personal, mission-driven narrative is your strongest asset and creates an immediate emotional connection.
• •Use Empowering Language: Employ words like "unleash," "discover," "transform," and "strengthen." Frame fitness not as a chore, but as an exciting journey of improvement and bonding for the dog and owner.
• •Showcase Real Stories: Continue to feature customer testimonials and stories prominently. User-generated content showing dogs of all shapes, sizes, and abilities using the products will reinforce the value of inclusivity.
• •Maintain a Supportive and Encouraging Voice: In all communications, from product descriptions to customer service emails, the tone should be helpful and encouraging. Position the brand as a supportive partner in a customer's journey to improve their dog's well-being.
• •Emphasize Quality and Safety: Consistently mention the durability and safety of the equipment. This builds trust and justifies the investment for pet owners who prioritize their dog's safety above all else.

Social Perception

Gym Dog Co is perceived very positively as a provider of ingenious and high-quality fitness solutions for dogs. The brand is seen as reliable, customer-focused with impeccable service, and adds fun and adventure to pet playtime.

Copy Examples

• •From Wobbly Pups to Weekend Warriors. Your dog's fitness journey starts here. Inspired by our own Humphrey's story, we believe every dog deserves to be strong and confident. Explore our easy-to-use fitness equipment and discover the Gym Dog in your best friend.
• •More Than a Walk. A Workout. Take your dog's daily routine to the next level. Our agility kits and balance pods are designed to improve stability, build muscle, and create a deeper bond between you and your pup. Unleash their inner athlete.
• •Quality You Can Trust. Fun They'll Love. Don't settle for flimsy toys. Our durable, vet-approved fitness equipment is built to last, providing endless hours of engaging and beneficial play. See why customers are calling it an 'ingenious gym for dogs'.
• •Rainy Day? No Problem. Fitness Fun, Indoors. Keep your active pup engaged no matter the weather. Our home training equipment is perfect for small spaces and provides the physical and mental stimulation your dog craves. Make every day a training day.
• •Build Confidence, One Paw at a Time. For the shy pup or the recovering athlete, our fitness tools offer a safe and encouraging way to build strength and confidence. Join the pack of happy customers who've seen a difference in their dogs' mobility and spirit.