Brand Tone

Informative, Encouraging, and Professional

Brand Values

• •Health and Well-being
• •Innovation and Quality
• •Sustainability
• •Functionality and Ease of Use

Best Practices

• •Lead with the "Why": Always start by addressing the user's pain point (sedentary work, back pain, low energy) before introducing the product as the solution.
• •Emphasize "Activation" over "Balance": Consistently use the term "activation board" to differentiate Gymba from its competitors and highlight its unique, non-distracting movement.
• •Use Credibility Markers: Regularly include phrases like "patented design," "made in Finland," "scientifically proven," and testimonials from experts to build trust and justify the premium positioning.
• •Keep it Encouraging and Action-Oriented: Use active verbs and a positive tone. Frame using Gymba as an empowering choice for one's health. Phrases like "Take the next step," "Discover a new way to work," or "Join thousands of healthier workers" are effective.
• •Highlight a Core Statistic or Benefit in the Headline: Grab attention by using a powerful data point (e.g., "Walk 10,000 steps at your desk") or a key benefit ("Relieve back pain while you work") to make the value proposition immediately clear.

Social Perception

Overwhelmingly positive; perceived as effective, high-value, superior to competitors, credible, and trusted due to independent tests, expert testimonials, and awards.

Copy Examples

• •Headline: Turn Your Workday into a Walk. Body: Don't just stand, move. The patented Gymba activation board allows you to mimic a natural walking motion while you work, fighting the pains of a static workday. Improve your posture, boost your energy, and feel the difference. Your body will thank you.
• •Headline: The End of Office Aches. Scientifically Proven. Body: 62% of office workers suffer from back pain. Be part of the solution. The Gymba board is scientifically designed in Finland to activate your deep muscles and improve circulation, all while you answer emails. Stand healthier, work happier.
• •Headline: More Than a Balance Board. It's an Activation Board. Body: Standard balance boards can be distracting. Gymba is different. Its unique, flexible design provides gentle, continuous movement that won't break your focus. Increase your activity, burn more calories, and enhance your productivity effortlessly.
• •Headline: Your Standing Desk Is Only Half the Solution. Body: A standing desk is a great start, but static standing can still lead to discomfort. Complete your ergonomic workstation with Gymba. It transforms static standing into dynamic, healthy movement, making it easy and enjoyable to stand for longer.
• •Headline: Invest in Your Well-being. A 5-Year Promise. Body: Made from sustainable, high-quality materials in Finland, the Gymba board is built to last. We're so confident in its ability to improve your workday that we back it with a 5-year warranty. Make a lasting investment in your health and comfort.