Brand Tone

Modern & Stylish, Inspirational, Clean & Minimalist, Quality-Conscious, Approachable & Passionate

Brand Values

• •Aesthetic Excellence
• •Personalization & Expression
• •Inspiration
• •Accessibility of Design
• •Passion for Interiors

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., modern, inspirational, minimalist), including do's and don'ts, and share it with anyone creating content.
• •Focus on "You" (The Customer): Frame your copy around the customer's desires, aspirations, and how your products can help them achieve their vision for their space (e.g., "Create *your* perfect gallery wall," "Bring *your* vision to life").
• •Use Clear, Concise, and Evocative Language: Avoid jargon or overly complex sentences. Let the simplicity and beauty of the designs be reflected in the words. Use descriptive adjectives that align with the Scandinavian aesthetic (e.g., serene, minimalist, elegant, fresh, harmonious).
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with the visual presentation of your website and products. If the visuals are minimalist and clean, the copy should be too.
• •Review and Refine Regularly: Periodically review your website copy, product descriptions, and any marketing materials to ensure they consistently reflect the desired brand tone and values. Get feedback if possible.

Social Perception

Positive among target customers, Neutral to Unknown by the general public. The perception heavily relies on the product quality and customer service experienced by direct purchasers.

Copy Examples

• •Headline (Website Banner): Define Your Space. Discover Art That Speaks to You.
• •Product Description Snippet (Abstract Art): Embrace the elegance of simplicity. Our [Poster Name] abstract print brings a touch of modern sophistication and serene energy to any room. Crafted for the discerning eye.
• •Instagram Post Caption (if active): Transform your walls, transform your mood. ✨ Find the perfect Vea Design piece to tell your home's unique story. #VeaDesign #ScandinavianArt #HomeInspo #WallArt
• •Email Subject Line (for a new collection): New Arrivals: Fresh Designs to Inspire Your Home Sanctuary.
• •About Us Snippet (condensed): At Vea Design, we believe art is more than decor – it's an expression. Born from a passion for Scandinavian aesthetics and inspiring interiors, we curate unique prints to help you create a home you truly love.