Brand Tone

Edgy & Niche, Authentic, Visually Driven & Minimalist, Confident & Bold

Brand Values

• •Self-Expression & Individuality
• •Passion for Anime Culture
• •Community
• •Aesthetic & Style

Best Practices

• •Continuously immerse in anime culture, current trends, and the specific language used by the target audience.
• •Ensure copy complements and enhances the imagery rather than overpowering it. Use concise, impactful language.
• •Stick to the established dark, edgy, and slightly mysterious tone. Avoid overly mainstream or generic language.
• •Incorporate Japanese words or specific anime references thoughtfully and accurately.
• •Ensure that the tone of voice used across all communication channels is consistent.

Social Perception

Niche Appeal, Positive within its Community, Limited Mainstream Awareness, Association with Streetwear Culture

Copy Examples

• •Unleash your inner [_Anime Character/Concept_]. New drop. Link in bio. #AnimeStreetwear #DarkAesthetics #AYIYI
• •Channel the spirit of [_Relevant Anime Trope/City_]. Premium cotton tee featuring bold [_Design Element_] and authentic script. Wear your story. 刹那 (Setsuna - *a moment in time*).
• •Text Overlay: "魂を込めて。(Tamashii o komete - *With soul/spirit*). AYIYI. Shop Now."
• •AYIYI: Chapter [_Number_] Unlocked. New Styles Emerge.
• •Forged in shadow. Crafted for the discerning. The [_Product Name_] — available now. Limited run.