Brand Tone

Accessible & Inclusive, Passionate & Design-Oriented, Customer-Focused & Reassuring, Aspirational & Inspiring, Professional & Quality-Conscious

Brand Values

• •Accessibility of Art
• •Quality
• •Customer Satisfaction
• •Inspiration & Personalization
• •Passion for Design
• •Style & Trend Awareness

Best Practices

• •Use "You" and "Your" Frequently: Focus the language on the customer, their needs, and their aspirations (e.g., "your home," "your style," "help you create"). This reinforces the customer-centric value.
• •Emphasize Accessibility and Inclusivity: Avoid jargon or overly artistic language that might alienate some customers. Phrases like "art for everyone," "easy to style," or "find what you love" can be effective.
• •Highlight Quality and Care: Subtly weave in reminders of the product quality and the care taken in selection (e.g., "high-quality materials," "carefully selected motifs," "prints you'll cherish").
• •Inspire and Empower: Use words that evoke positive emotions and a sense of possibility (e.g., "inspire," "transform," "create," "beautify," "personalize," "joy").
• •Maintain a Friendly yet Professional Voice: Be approachable and warm, but also convey expertise and reliability. Ensure grammar and spelling are impeccable to build trust. Keep the language clear, positive, and focused on solutions for the customer's desire to enhance their space.

Social Perception

Likely neutral to positive, based on website presentation. Limited social proof due to lack of reviews and social media presence.

Copy Examples

• •Homepage Banner: "Your walls are a story waiting to be told. Discover art that inspires and transforms at Print By Nels – quality prints for every style and home."
• •Product Category Introduction (e.g., Botanical Prints): "Bring the calm of nature indoors. Our botanical prints are carefully selected for their beauty and quality, perfect for creating a serene and stylish sanctuary in your home. Find your perfect bloom!"
• •'About Us' Snippet for Social Media (if created): "At Print By Nels, we believe everyone deserves a home filled with art they love. We're passionate about curating high-quality, stylish posters that help you express your unique taste and create inspiring spaces. Let's make your walls wonderful!"
• •Email Welcome Message: "Welcome to the Print By Nels family! Get ready to discover a world of beautiful, high-quality prints designed to make your home feel more like you. We're committed to helping you find the perfect art and ensuring you love every piece. Happy decorating!"
• •Promotional Post (e.g., New Collection): "Fresh designs have landed! Explore our newest collection of curated art prints, blending timeless style with the latest trends. Crafted with quality and designed to inspire, find the perfect piece to complete your vision at Print By Nels."