Brand Tone

Casual, friendly, approachable, value-oriented, and convenience-focused.

Brand Values

• •Value for Money
• •Variety/Diverse Selection
• •Ease of Shopping/Convenience
• •Customer Satisfaction
• •Innovation/Novelty

Best Practices

• •Use simple and direct language, focusing on the benefits of the products.
• •Emphasize value for money by highlighting prices and discounts.
• •Incorporate the brand's casual and friendly tone using phrases like 'Tá na bag!' where appropriate.
• •Focus on ease of use and convenience in product descriptions and promotional materials.
• •Maintain consistency with the core messages found on their 'Somos a NaBag' page.

Social Perception

A brand that offers a wide variety of products at great prices, focusing on customer convenience and a safe shopping experience. It's perceived as friendly, accessible, and value-driven.

Copy Examples

• •Tá na bag! Aproveite nossos ótimos preços!
• •Descontos que realmente fazem a diferença, só na NaBag!
• •Experiência de compra segura e fácil. Compre sem preocupações!
• •Cadastre-se e receba primeiro as inovações e promoções exclusivas!
• •Tudo o que você precisa, de diversas categorias, em um só lugar.