Brand Tone

Enthusiastic, Helpful, Modern, Community-Focused, Relatable

Brand Values

• •Quality & Performance
• •Convenience
• •Gamer-Centricity
• •Aesthetics
• •Empowerment/Enablement

Best Practices

• •Maintain an enthusiastic and passionate tone when discussing gaming gear and PCs.
• •Emphasize the helpful and solution-oriented nature of the brand, especially when addressing complex products like pre-built PCs.
• •Use modern and tech-savvy language to highlight the high quality and performance of the products.
• •Incorporate community-focused messaging to foster a sense of belonging among gamers.
• •Ensure the copy is relatable, using phrases that resonate with gamers' desires to 'feel good, look good, and play good.'

Social Perception

Game Haven aims to be perceived as a reliable and gamer-centric source for high-quality gaming hardware, fostering a sense of community and empowerment among its customers.

Copy Examples

• •At Game Haven, we understand the demands of being a gamer because we're gamers, too!
• •Take the hassle out of building your own PC with our expertly pre-built gaming rigs.
• •Enhance the aesthetic of your gaming setup with our high-quality gaming gear.
• •Built for fast response and satisfying feedback, our products are designed for peak performance.
• •Feel good, look good, and play good with Game Haven's top-notch gaming solutions.