Brand Tone

Controversial, Patriotic (European-focused), Traditionalist

Brand Values

• •Patriotism (European Focus)
• •Tradition & Heritage
• •Identity
• •Historical Appreciation
• •Cultural Preservation

Best Practices

• •Avoid overtly aggressive or exclusionary language.
• •Focus on celebrating European culture and heritage in a positive and inclusive manner.
• •Clearly define what 'Defend Europe' means in terms of cultural preservation and historical appreciation, without resorting to divisive rhetoric.
• •Ensure all messaging is factually accurate and avoids misrepresentation or distortion of historical events.
• •Actively counter any association with extremist groups or ideologies through transparent communication and community engagement.

Social Perception

Highly negative among the general public and media due to association with far-right, anti-immigration movements. Positive among a niche audience who share the brand's values.

Copy Examples

• •Celebrate European heritage with our exclusive collection.
• •Wear your pride: Discover apparel inspired by European history.
• •Preserving European traditions for future generations.
• •Explore our range of historically inspired designs.
• •Show your love for European culture.