Brand Tone

Practical and Value-Driven

Brand Values

• •Variety
• •Affordability
• •Practicality
• •Accessibility

Best Practices

• •Lead with Utility, Follow with Lifestyle
• •Use Clear and Direct Language
• •Maintain a Helpful and Encouraging Voice
• •Bridge the Customer Service Gap in Copy
• •Showcase Value Beyond Price

Social Perception

The public perception of GW Brands is polarized. On one hand, it is seen as a source for a wide variety of affordable products, with many customers satisfied with their purchases and the value for money. On the other hand, a notable portion of the customer base has experienced significant issues with logistics and customer service. This has led to a perception of unreliability and poor post-purchase support among those who have encountered problems. The brand is therefore perceived as a gamble: potentially high-reward in terms of cost and product, but with a risk of poor service if an issue arises.

Copy Examples

• •Your Garden Oasis Awaits. Long summer evenings are just around the corner. Get ready to host, relax, and dine al fresco with our new collection of garden furniture. From cozy bistro sets to full dining tables, we have durable and stylish options to fit any space and budget. Shop now and turn your garden into your favourite room.
• •Find your favourite corner. ✨ Our new hanging chairs are the perfect blend of comfort and style, creating an instant relaxation spot in any room. Where would you hang yours? Tap to shop and discover more home & office gems. #GWBrands #HomeDecor #HangingChair #ReadingNook #InstaHome
• •Heavy-Duty Garage Racking (5-Tier Adjustable Shelving) Reclaim your space and get organized with GW Brands' Heavy-Duty Garage Racking. Built from high-quality steel, each of the five adjustable shelves can hold up to 150kg, making it perfect for storing everything from heavy toolboxes to paint cans and camping gear. The boltless design ensures quick and easy assembly. Get it sorted. Get GW Brands.
• •Adventure is Calling! Gear Up with GW Brands. This season, say 'yes' to the great outdoors. Whether you're planning a weekend camping trip, hitting the water on a paddleboard, or exploring with the family, we've got the practical gear you need at prices you'll love. Don't just dream about it—do it.
• •From Your Garden to Your Garage: Practical Products for Everyday Life. Great Value, Delivered. Shop The Collection.