Brand Tone

Authoritative, Educational, Concerned, Protective, Innovative, and Direct

Brand Values

• •Health & Safety
• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Family & Well-being
• •Trust & Transparency

Best Practices

• •Prioritize Education & Substantiation: Always back up claims with easily understandable scientific reasoning or expert endorsement (Dr. Ben). Avoid making statements that can't be supported, as this builds trust in the authoritative tone.
• •Emphasize "Problem/Solution" Framing: Clearly identify the risks or problems with conventional alternatives (e.g., "wooden boards trap bacteria") and confidently present Velcorian as the superior, safer solution.
• •Use "Protective" Language Responsibly: While highlighting health concerns is key, avoid excessive fear-mongering. The tone should be more about empowerment through better choices ("cook with confidence, knowing they're making safer, smarter choices").
• •Maintain Visual Consistency: Ensure all visual content (imagery, video style, color palettes) aligns with the professional, clean, and modern tone set by the product and its expert endorsement.
• •Develop a "Dr. Ben's Voice" Guideline: If Dr. Ben is the primary face/expert, ensure his communication style (whether in videos, quotes, or written content attributed to him) is consistent in its level of expertise, concern, and clarity. This includes his approachability mixed with authority.

Social Perception

Emerging brand, Expert-driven, Niche focus (Currently), Engagement in early stages, Limited Reviews/Feedback

Copy Examples

• •Headline: Stop Eating Microplastics. Start a Kitchen Revolution. Body: Your old chopping board could be shedding harmful plastics into every meal. Velcorian, designed by Dr. Ben, offers a pure, durable, and scientifically-backed surface for truly healthy food prep. Make the switch to a cleaner kitchen. #Velcorian #SafeKitchen #NoMorePlastics
• •Headline: Is Your Chopping Board a Bacteria Hotspot? Body: Even with regular cleaning, traditional wood and plastic boards can harbor unseen bacteria and fungi. Dr. Ben's Velcorian board is engineered to be antibacterial, antifungal, and effortlessly dishwasher safe. Protect your family's health with every slice. #HealthyHome #VelcorianClean #DrBenApproved
• •Headline: The Last Chopping Board You'll Ever Need to Buy. Body: Tired of replacing warped wooden boards and chemical-leaching plastic? Velcorian is built for uncompromising health, design, and sustainability—lasting over 15 years. Invest in your kitchen, invest in your planet. Pre-order on Kickstarter now! #SustainableKitchen #VelcorianDurability #EcoFriendly
• •Headline: Dr. Ben Uncovered a Hidden Danger in Your Kitchen. Now, He's Fixed It. Body: With years in public health, Dr. Ben saw how everyday kitchen tools could pose risks. That’s why he created Velcorian: the chopping board that puts safety and sustainability first. Discover the science of a healthier kitchen. #ExpertDesigned #VelcorianSafe #KitchenInnovation
• •Headline: Beyond Clean: The Velcorian Standard for Food Prep. Body: It's not just about wiping it down. It's about what your food touches. Velcorian’s innovative chopping board is microplastic-free, non-porous, and designed for ultimate hygiene and peace of mind. Elevate your kitchen standards. #FoodSafety #Velcorian #ModernKitchen