Brand Tone

Aspirational, Motivational, Educational, Authoritative (but approachable), Direct, Sales-Oriented, Community-Focused, Enthusiastic, and Energetic

Brand Values

• •Entrepreneurship & Empowerment
• •Knowledge Sharing & Education
• •Results-Oriented
• •Accessibility
• •Perseverance & Growth Mindset

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's tone (e.g., "Inspirational," "Expert," "Friendly," "Direct") and, importantly, adjectives that it is *not* (e.g., "Jargony," "Condescending," "Vague"). Share this with anyone creating content.
• •Embody the Founder's Voice (Authentically): Since "Josele" is central to the brand, the copy should consistently reflect his established persona – energetic, knowledgeable, and encouraging. If others write copy, they should aim to capture this distinct voice.
• •Prioritize "You"-focused Language: Frame benefits and solutions around the customer's needs and aspirations (e.g., "You will learn..." "Imagine your store achieving..."). This aligns with the empowering value.
• •Balance Aspiration with Action: While motivating language is key, always tie it back to concrete steps, tools, or learning outcomes offered by the courses. Avoid making promises that sound too good to be true without substantiating how they can be achieved.
• •Consistent Calls to Action (CTAs): Ensure CTAs are clear, direct, and aligned with the brand's sales-oriented yet educational approach (e.g., "Learn More," "Enroll Now," "Get Your Free Guide," "Join the Community"). The urgency and directness should match the platform and message.

Social Perception

The brand "Joselevende" and by extension "Seven Store Chile" (as the platform for his courses) is perceived as an educational resource in the e-commerce space, fronted by a charismatic entrepreneur. The perception leans positive among those actively seeking this type of guidance, but may face scrutiny regarding the tangible success rates of its students and the value proposition of its paid offerings compared to free information available elsewhere.

Copy Examples

• •Headline (Website/Ad): "Stop Dreaming, Start Selling. Your E-commerce Success Story Begins with Our Proven Shopify Blueprint. Learn from Josele!"
• •Social Media Post (Instagram): "Ever wondered how to turn clicks into customers? 🛍️💻 I break down my top 3 Facebook Ad strategies that ACTUALLY convert. No fluff, just results. Ready to scale your online store? Watch my latest YouTube video (link in bio!) or DM me 'SCALE' for info on my advanced course! #EcommerceTips #Joselevende #OnlineBusiness #FacebookAds"
• •Email Subject Line: "Your First Online Sale is Closer Than You Think, [Name]!"
• •Course Description Snippet: "Unlock the secrets to a profitable online store. This isn't just another course; it's your step-by-step mentorship to e-commerce freedom. We'll cover everything from finding winning products to mastering ads, all based on real-world strategies that work. Let's build your empire together."
• •TikTok Video Hook (First 3 seconds text overlay): "❌ Still struggling with Shopify? ✅ Try THIS e-com hack! 👉" (Followed by a quick tip and CTA)