Brand Tone

Elegant, inspiring, professional, and trustworthy with a hint of storytelling.

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Natural Elegance & Timelessness
• •Customer Centricity & Trust
• •Sustainability (implied)

Best Practices

• •Highlight the "Made in Italy" aspect as a mark of heritage and quality.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram post, a Pinterest caption, or customer service communication, the tone should remain recognizably Esotika Design—professional, refined, and inspiring.
• •Emphasize the uniqueness and geological history of petrified wood.
• •Showcase the brand's connection to Latitudini Mobili to leverage their positive reputation.
• •Maintain a focus on natural elegance and timeless design.

Social Perception

Perceived as a high-end and niche brand known for unique 'Made in Italy' home decor, particularly petrified wood items. Seen as reliable and trustworthy due to association with Latitudini Mobili.

Copy Examples

• •"Discover the timeless elegance of our Made in Italy petrified wood collection. Each piece tells a millennia-old story."
• •"Transform your space with unique, handcrafted home decor from Esotika Design. Inspired by nature, perfected by Italian artisans."
• •"Experience the unparalleled beauty of petrified wood. A fusion of geological history and Italian craftsmanship."
• •"Elevate your home with our exclusive collection of 'Made in Italy' designs. Shop now and receive a €50 voucher!"
• •"Esotika Design: Where natural elegance meets Italian artistry. Explore our unique pieces and bring a touch of timeless beauty to your home."