Brand Tone

Passionate & Dedicated, Authentic & Artistic, Educational & Scientific, Adventurous & Lifestyle-Oriented, Community-Focused & Philanthropic, Approachable & Engaging

Brand Values

• •Conservation
• •Education
• •Art & Science Integration
• •Sustainability
• •Authenticity
• •Community & Stewardship

Best Practices

• •Embody the "Artist-Scientist-Conservationist" Persona: Ensure all copy reflects Dr. Guy Harvey's genuine passion for marine life, his artistic talent, his scientific understanding, and his unwavering commitment to ocean conservation.
• •Educate and Inspire: Use copy as an opportunity to share fascinating facts about marine life and the importance of conservation, inspiring audiences to learn more and get involved.
• •Showcase Authenticity: Highlight that the artwork is based on real-life encounters and scientific knowledge. Emphasize the brand's long-standing dedication to its mission.
• •Foster a Sense of Adventure and Connection to the Ocean Lifestyle: Appeal to the audience's love for the sea, fishing, diving, and coastal living, making them feel part of a vibrant community.
• •Maintain a Positive and Hopeful Outlook: While addressing serious conservation issues, focus on solutions, progress, and the positive impact of collective efforts, encouraging action rather than despair.

Social Perception

Respected & Credible, High-Quality Art & Apparel, Advocate for the Oceans, Family-Friendly & Broad Appeal, Engaged Community

Copy Examples

• •Wear the Art. Live the Passion. Protect Our Oceans. New Guy Harvey Performance Tees – Dive In!
• •Every brushstroke tells a story of the sea. Every purchase helps write its future. Join Dr. Guy Harvey in safeguarding our marine wonders. Learn more about the Guy Harvey Foundation's latest research initiative. #GuyHarvey #OceanConservation #MarineScience
• •Capture the vibrant energy of the deep blue with this authentic Guy Harvey limited edition print. Meticulously detailed from Dr. Harvey's own underwater encounters, it’s more than art – it’s a window to the ocean’s soul. A portion of proceeds supports marine research.
• •Adventure Awaits: Explore the New Guy Harvey Collection, Inspired by the Sea's Majesty.
• •Art. Science. Conservation. Discover how the Guy Harvey Foundation is making waves in ocean education and research. Get Involved Today!