Brand Tone

Aspirational & Evocative, Accessible Luxury, Sensory & Descriptive, Direct & Informative (Product Focus)

Brand Values

• •Luxury & Elegance
• •Timelessness
• •Emotional Connection
• •Accessibility
• •Customer Consideration

Best Practices

• •Emphasize 'Luxury Meets the Stars' consistently to reinforce brand identity.
• •Incorporate sensory language (e.g., 'mesmerizing floral bouquet') in product descriptions.
• •Balance aspirational language with accessible pricing information.
• •Highlight the emotional connection to scent (memory, mood, moment).
• •Prioritize Customer Experience in Messaging: Highlight customer-centric policies like the 'sample with every scent' to build trust and show that the brand values customer satisfaction and informed choices.

Social Perception

Perceived as a provider of quality, Middle Eastern richness-inspired, and appealing scents that evoke luxury and elegance without being unattainable. The brand should aim to reinforce its unique identity to avoid confusion with other 'Najm' branded products.

Copy Examples

• •Experience the luminous scent of Najm, where luxury meets the stars. Discover fragrances that capture timeless moments.
• •Indulge in our collection of 'inspired by' perfumes, crafted to evoke memories and moods. Luxury within reach.
• •Unveil a mesmerizing floral bouquet, blended with succulent fruits and a soft woody base. A scent that's deeply intoxicating.
• •Each Najm scent ships with a sample, ensuring your complete satisfaction. Explore our fragrances with confidence.
• •Najm: Your gateway to accessible luxury. Discover the perfect scent to elevate every moment, creating lasting memories.