Brand Tone

Passionate & Educational, Local & Community-Focused, Transparent & Trustworthy, Quality-Conscious & Freshness-Oriented, Environmentally Responsible, Approachable & Friendly

Brand Values

• •Sustainability
• •Regionality & Local Sourcing
• •Quality & Freshness
• •Innovation
• •Transparency
• •Eco-Effectiveness

Best Practices

• •Prioritize "Sustainable" and "Local" Messaging: Ensure that the concepts of sustainability, circular economy, and Viennese origin are woven into most communications. This reinforces core brand identity.
• •Maintain an Educational and Passionate Voice: Explain the "why" and "how" behind AquaTerraPonics in simple, enthusiastic terms. Share your passion for fresh, high-quality food and innovative farming.
• •Emphasize Transparency and Trust: Be open about farming practices. Use clear, honest language. Invite dialogue and questions from the community.
• •Use High-Quality, Authentic Visuals: Complement copy with images and videos that genuinely reflect the farm, the products, and the people behind Bluen. Avoid overly corporate or generic stock imagery.
• •Keep it Community-Centric: Address the Viennese community directly. Highlight the benefits for local consumers and the local environment. Foster a sense of connection and shared values.

Social Perception

Innovative Leader, Provider of High-Quality, Fresh Local Food, Environmentally Conscious Choice, Authentic & Transparent, The general perception of aquaponic products can be positive, leading to increased customer interest.

Copy Examples

• •Headline: Vienna's Freshest Catch, Straight From Our Urban Oasis. Body: Taste the difference with Bluen's Viennese Catfish, sustainably raised in our innovative AquaTerraPonics farm right here in the city. Good for you, good for Vienna. #BluenFoods #ViennaFresh #SustainableSeafood #AquaTerraPonics
• •Headline: Know Your Farmer, Love Your Food. Body: At Bluen, we're passionate about transparency. See how our delicious herbs and premium catfish are grown in perfect harmony. Freshness and sustainability, from our Viennese farm to your table. #SupportLocalVienna #UrbanFarming #CircularEconomy #BluenValues
• •Headline: The Taste of Tomorrow, Today in Vienna. Body: Bluen is pioneering a greener way to eat with Austria's first commercial AquaTerraPonics. Enjoy vibrant greens and flavourful fish, knowing you're supporting a truly sustainable local food system. #InnovationInFarming #ViennaSustainableLiving #FreshProduce #EatLocal
• •Headline: From Vienna, For Vienna: Pure. Fresh. Bluen. Body: Discover the exceptional quality of Bluen's locally harvested vegetables and premium catfish. Our closed-loop system means maximum flavour with minimal environmental impact. That's our promise to you and our city. #VienneseQuality #LocalFoodHeroes #SustainableChoice #BluenAT
• •Headline: Revolutionizing Your Plate, Sustainably. Body: Experience the future of food with Bluen. Our AquaTerraPonics farm in Vienna delivers unparalleled freshness and quality, proving that delicious and eco-friendly go hand-in-hand. Join the Bluen movement! #EcoEffective #ViennaFoodScene #FreshFishDaily #SupportSustainableFarming