Brand Tone

Empathetic & Understanding, Empowering & Hopeful, Educational & Informative, Science-backed & Professional, Supportive & Community-Oriented, Relatable & Authentic, Results-Driven

Brand Values

• •Empowerment: Helping individuals, especially women, take control of their health and lives.
• •Personalization: Recognizing that each individual's gut health journey is unique and offering tailored solutions through quizzes and testing.
• •Science & Efficacy: Commitment to providing high-quality, science-backed supplements and programs that deliver real results.
• •Holistic Health: Understanding the interconnectedness of gut health with overall wellbeing, including mood, skin, and immunity.
• •Support & Community: Providing ongoing support through coaching, resources, and a community of like-minded individuals.
• •Education & Transparency: Aiming to educate consumers and be clear about their approach and product ingredients.
• •Root Cause Resolution: Focusing on identifying and addressing the underlying causes of gut health problems, not just managing symptoms.

Best Practices

• •Maintain an Empathetic and Understanding Tone: Always acknowledge the customer's struggles and frustrations with gut health. Use language that shows you understand their journey (e.g., "We know how challenging it can be when...", "You're not alone in this...").
• •Focus on Empowerment and Hope: Shift the narrative from problems to solutions. Use active, encouraging language that inspires users to take control of their health and look forward to a better quality of life. Highlight transformation and the possibility of living "a full and vibrant life."
• •Lead with Education and Science, Simply Explained: While emphasizing the science-backed nature of products, avoid overly technical jargon. Explain concepts clearly and concisely. Reference the expertise of dietitians and functional medicine to build trust and authority.
• •Show, Don't Just Tell, with Relatable Stories: Utilize customer testimonials and the founder's personal journey to connect on an emotional level. Share specific examples of how GutPersonal has helped people overcome their challenges, making the benefits tangible and believable.
• •Be Consistent Across All Channels: Ensure the tone, values, and core messaging are consistent whether it's on the website, an Instagram post, a TikTok video, or an email newsletter. This builds brand recognition and reinforces trust. Regularly audit content to ensure alignment.

Social Perception

Positive Customer Feedback, Trusted Experts, High Quality (but Premium Price), Effective for a Range of Issues, Growing Online Community & Influence, Skepticism towards "Guttok" (General Trend)

Copy Examples

• •Headline: Tired of "Normal" Gut Issues? Your Journey to Real Relief Starts Here. Body: Bloating, fatigue, and frustration aren't your destiny. At GutPersonal, we listen. Our dietitian-led approach uncovers the root cause of your discomfort, offering personalized, science-backed supplement plans. Stop masking symptoms and start truly healing. Take our 3-minute quiz today and discover your path to a vibrant, bloat-free life. Call to Action: Find Your Personalized Solution
• •Headline: Beyond the Bloat: Unlock Energy, Clearer Skin, and Better Moods. Body: Did you know your gut health impacts almost everything? From how you feel when you wake up to the clarity of your skin, it all starts in your gut. GutPersonal offers targeted supplements, developed by functional medicine experts, to restore balance and help you thrive. It's more than just digestion—it's your whole-body wellness. Call to Action: Learn How Gut Health Transforms You
• •Headline: Meet Bridgitte: She Healed Her Gut, Now She's Helping Millions Heal Theirs. Body: Our founder, Bridgitte Mallinson, RDN, knows your struggle because she lived it. That’s why GutPersonal isn’t just another supplement company. We combine personal experience with a decade of clinical expertise to offer solutions that work. Empower yourself with knowledge and the right support. Your vibrant life is waiting. Call to Action: Read Our Story & Get Inspired
• •Headline: Don't Guess, Test. Personalized Gut Health, Delivered. Body: Stop throwing darts at your symptoms. Our at-home Gut Fix™ testing and personalized coaching programs provide a clear roadmap to your unique gut needs. We analyze, you heal. Get dietitian-designed protocols and the targeted supplements your body is actually asking for. Call to Action: Explore Gut Testing Options
• •Headline: Join 7,000+ Happy Guts: Real People, Real Results. Body: "I finally feel like myself again!" - Sarah M. From better sleep to saying goodbye to constant discomfort, our community is experiencing the GutPersonal difference. With our Happy Gut Guarantee, you have nothing to lose but the symptoms. Are you ready to write your success story? Call to Action: See More Testimonials & Start Today