Brand Tone

professional, scientific, and empowering

Brand Values

• •Scientific Accuracy and Innovation
• •Actionable Insights
• •Health Empowerment
• •Credibility and Trust

Best Practices

• •Lead with Science, Follow with Empowerment: Start with the technological differentiators (e.g., "patented technology," "strain-level analysis") to build credibility, then immediately translate that into the user benefit (e.g., "so you can get answers," "for a personalized plan").
• •Use "Answer-Oriented" Language: Frame the product as the solution to a long-standing problem. Use words like "finally," "uncover," "pinpoint," "clarity," and "transformative" to resonate with users who feel stuck.
• •Balance Technical and Accessible Language: While scientific terms are crucial for credibility, always explain their meaning in simple terms. For example, "strain-level analysis that shows you the exact types of bacteria in your gut."
• •Leverage Testimonials as Problem/Solution Narratives: Feature customer stories that start with a specific, relatable problem (e.g., "I struggled with bloating for years") and end with the solution provided by GutID ("I uncovered the cause... and feel like a new person").
• •Maintain a Professional and Clean Aesthetic: The visual branding (website, social media) is clean, modern, and has a clinical feel. The copy should mirror this—be direct, uncluttered, and confident, avoiding overly casual slang or humor that could undermine its scientific authority.

Social Perception

Positive customer experiences; perceived as clinician-endorsed; considered high-end and costly; seen as innovative and cutting-edge.

Copy Examples

• •Stop Guessing. Start Knowing. Get definitive answers about your gut health with the precision of GutID's strain-level microbiome analysis.
• •Tired of the bloating, fatigue, and frustration? Your gut is trying to tell you something. GutID translates the science of your microbiome into a clear, actionable plan, so you can finally feel your best. #GutHealth #Microbiome #ScienceofYou #GutID
• •For years, you've known something wasn't right. The GutID test was created for you. Powered by patented Titan-1™ technology, we go deeper than other tests to pinpoint the exact bacterial strains affecting your health, providing you and your clinician with the insights needed to create a truly personalized wellness plan.
• •Elevate your practice with data you can trust. GutID’s repeatable, high-resolution microbiome reports provide the clinically actionable insights you need to move beyond symptoms and address the root cause of patient gut health issues.
• •"After years of frustration, GutID finally pinpointed the underlying problem." - Lindsey C. Ready for your breakthrough? Learn how our advanced microbiome test can uncover the answers you've been searching for.