Brand Tone

Passionate, Authentic/Proudly Puerto Rican, Quality-Focused, Educational/Expert, Community-Oriented, Welcoming/Engaging

Brand Values

• •Quality
• •Authenticity/Heritage
• •Community Support & Fair Practices
• •Education & Empowerment
• •Sustainability & Environmental Respect
• •Passion

Best Practices

• •Emphasize Origin Story: Consistently weave in the Puerto Rican heritage, the founders' passion, and the 'farm-to-cup' journey in your communications. This reinforces authenticity and pride.
• •Highlight Quality & Expertise: Use language that reflects your commitment to premium coffee (e.g., 'specialty,' 'hand-picked,' 'expertly roasted') and share your knowledge through tips, brewing guides, and information about your SCA certifications.
• •Showcase Community Impact: Regularly feature stories about your support for local farmers, fair trade practices, and the work of the Gustos Foundation. This builds an emotional connection and demonstrates shared values.
• •Maintain a Passionate & Welcoming Voice: Whether writing about a new blend or a cafe event, let your enthusiasm for coffee shine through. Use warm, inviting language that makes customers feel like part of the Gustos family.
• •Be Visually Consistent: Ensure your imagery (on social media, website, and ads) aligns with your brand values – showcasing the beauty of Puerto Rican coffee farms, the careful process, the welcoming atmosphere of your cafes, and the quality of the final product.

Social Perception

Reputable, quality-driven company with strong ties to its Puerto Rican heritage and a commitment to the local coffee community; High-Quality Coffee Provider; Respected Local Brand; Educational Resource; Community Contributor; Welcoming Cafes

Copy Examples

• •Headline: Taste the Soul of Puerto Rico. Body: From our farm in Yauco to your cup, Gustos Coffee Co. brings you the authentic, premium flavor of hand-picked Puerto Rican coffee. Experience tradition, quality, and a passion for excellence in every sip. #GustosCoffee #PuertoRicanCoffee #FarmToCup
• •Headline: More Than Just Coffee. It's a Commitment. Body: At Gustos, we’re dedicated to the craft of exceptional coffee and the community that grows it. Supporting local farmers and promoting sustainable agriculture with every bean. Discover the Gustos difference. #SpecialtyCoffee #SupportLocalPR #FairTradeCoffee
• •Headline: Elevate Your Coffee Knowledge. Body: Join the Gustos Coffee Academy! Whether you're a home enthusiast or an aspiring barista, our SCA-certified courses are designed to deepen your passion and expertise. Learn from the best, brew the best. #CoffeeEducation #BaristaTraining #SCAcertified
• •Headline: Your Daily Dose of Puerto Rican Sunshine. Body: Brighten your day with the rich aroma and balanced notes of Gustos Coffee. Lovingly grown, expertly roasted. Find our premium blends online or visit our welcoming cafes. #GustosPremium #CoffeeLovers #IslandBrew
• •Headline: From Our Hands to Yours: The Art of Fine Coffee. Body: Experience the dedication in every bag. Gustos Coffee Co. – meticulously sourced, passionately roasted, and proudly Puerto Rican. Taste the love. #ArtisanCoffee #PuertoRicoDelivers #QualityInEverySip