Brand Tone

Elegant, Aspirational, Modern, Sophisticated, Practical

Brand Values

• •Elegance and Style
• •Quality and Durability
• •Functionality
• •Elevating Everyday Moments
• •Bridging Tradition and Modernity

Best Practices

• •Lead with Lifestyle, Support with Function: Always frame the product within an aspirational context first (e.g., "elevate your picnics," "effortless entertaining"). Follow up with the practical benefits (unbreakable, keeps drinks cold, etc.) to ground the aspiration in reality.
• •Use Sensory and Evocative Language: Employ words that appeal to a sense of elegance, taste, and experience. Use terms like "sophisticated," "gleaming," "perfectly chilled," "effortless," and "memorable" to reinforce the brand's premium feel.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure the clean, modern, and elegant tone is reflected in all communications. The language should be as polished and well-constructed as the products themselves. Avoid overly casual slang or humor that could dilute the brand's sophistication.
• •Emphasize the Gifting Angle: Regularly position products as ideal gifts for milestones like weddings, anniversaries, and housewarmings. Use copy that speaks directly to the gift-giver, highlighting the product's quality, beautiful packaging, and thoughtfulness.
• •Tell the "Why" Behind the "What": Reiterate the brand's mission of bridging tradition and modernity and elevating everyday moments. Connect the products back to this core idea to build a stronger brand story that goes beyond just the physical item.

Social Perception

High-quality, stylish, gift-worthy, trendy, desirable, reliable, durable, and chic alternatives to traditional kitchen and barware, backed by strong customer service.

Copy Examples

• •Sunset sips, elevated. Our unbreakable stainless steel wine glasses are designed for every moment, from quiet evenings to poolside celebrations. Keep your favorite rosé perfectly chilled, sip after sip. #GustoNostro #UnbreakableElegance #OutdoorLiving
• •The Art of Effortless Entertaining Starts Here ✨
• •Style for Your Sip. Function for Your Life. Discover our collection of unbreakable wine glasses, modern wine racks, and elegant barware, designed to make every moment memorable.
• •The Perfect Gift for the Modern Host. Tired of fragile glassware? Looking for a wedding or housewarming gift that's both beautiful and practical? Gusto Nostro's collection of chic, shatterproof barware and accessories is the answer. Shop now for 15% off your first order!
• •The Aurora Marble Wine Chiller by Gusto Nostro: Keep your celebrations cool. Carved from solid white marble with unique grey veining, the Aurora Wine Chiller is a statement of timeless elegance. Simply pre-chill the marble to ensure your favorite bottle of champagne or white wine stays at the perfect temperature throughout the evening. Where natural beauty meets modern function.