Brand Tone

Passionate and Enthusiastic, Personal and Familial, Knowledgeable and Connoisseurial, Value-Oriented and Accessible, Welcoming and Friendly

Brand Values

• •Quality and Authenticity
• •Family Tradition and Continuity
• •Customer Enjoyment and Satisfaction
• •Expertise and Passion
• •Value for Money

Best Practices

• •Emphasize "Family" and "Personal Touch": Use words like "we," "our family," "personal recommendation," and share stories about the team's passion. This reinforces the approachable, familial tone.
• •Speak with Passion and Enthusiasm: Use descriptive and evocative language when talking about products (e.g., "vibrant tastes," "exceptional wines," "a recipe for joy"). Show genuine excitement for what you offer.
• •Balance Expertise with Accessibility: While showcasing knowledge (e.g., "personally known suppliers," "expert advice"), avoid overly technical jargon. Make sophisticated products feel approachable and enjoyable for everyone.
• •Be Welcoming and Inclusive: Use inviting language. Phrases like "Discover with us," "Join our table," or "Let us help you find..." make customers feel valued and part of the Gustomo experience.
• •Maintain Transparency and Value: Clearly communicate offers, discounts, and the value proposition (e.g., "quality at fair prices," "free shipping over €100"). This builds trust and reinforces the idea that Gustomo offers both quality and good deals.

Social Perception

Trusted Purveyor of Quality, Efficient and Reliable, Good Value, Personal Touch Appreciated, Responsive (Generally)

Copy Examples

• •From Our Family Table to Yours: Discover Wines We Love. At Gustomo, every bottle and delicacy is chosen with the care we'd use for our own guests. Explore our handpicked international wines and artisanal foods – selected by our family, for yours. Taste the passion.
• •Your Personal Wine Journey Starts Here. Expert Advice, Friendly Prices. New to the world of wine or looking for a rare find? Our Gustomo family is here to guide you. Call us for a personal consultation and let's find your perfect match. Great taste doesn't have to be expensive!
• •Meet the Guts: Continuing a Tradition of Taste. The next generation of Gustomo is here! Evelyn and Daniel Gut are proud to continue the family legacy, bringing you the same exceptional wines and delicacies you've come to expect, with a fresh passion for discovery. Join us for the next chapter of flavour.
• •Unlock a World of Flavour: Exclusive Jamie Oliver Delights & More! As your official general importer for Jamie Oliver food products, Gustomo brings the celebrity chef's vibrant tastes straight to your kitchen. Paired with our exceptional international wines, it's a recipe for joy. Explore the collection!
• •Don't Miss Our Cellar Clearance! Up to 70% Off Select Treasures. It's time to stock up! Our cellar clearance is on, offering incredible prices on a fantastic selection of international wines. These deals are too good to last – discover your new favourite today, for less.