Brand Tone

Sophisticated, Knowledgeable, Authentically Italian

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Authenticity

Best Practices

• •Use detailed and descriptive language when discussing wines and spirits.
• •Highlight the Italian origin and traditions behind the products.
• •Incorporate tasting notes and food pairing suggestions to enhance the customer experience.
• •Emphasize the quality and craftsmanship of the selected wines and spirits.
• •Maintain a sophisticated and knowledgeable tone while remaining accessible to a wide audience.

Social Perception

A trusted source for high-quality Italian wines and spirits, known for its expertise and authentic selection.

Copy Examples

• •Discover the exceptional aromatic richness of our meticulously selected Grappa, a testament to Italian distillation mastery.
• •Indulge in the full-bodied flavor of Amarone, a wine that perfectly embodies the maximum expression of winemaking ability.
• •Experience the tradition and heritage of Italian winemaking with our Franciacorta, crafted using time-honored methods.
• •Explore our curated selection of Italian wines and spirits, each chosen to deliver an authentic taste of Italy.
• •Nardini Grappa: A spirit with over two centuries of experience, reflecting Italy's rich distillation heritage.