Brand Tone

Authentic, gourmet, sophisticated, and slightly aspirational. Evokes a sense of Italian culinary tradition and quality.

Brand Values

• •Authenticity
• •Quality
• •Gourmet
• •Italian Tradition
• •Culinary Excellence

Best Practices

• •Emphasize the Italian origin and authenticity of the products.
• •Highlight the positive sensory experience (taste, aroma) associated with the food.
• •Focus on the quality and gourmet nature of the imported ingredients.
• •Showcase the convenience of accessing hard-to-find Italian delicacies.
• •Use evocative language that transports the customer to Italy.

Social Perception

The brand should be perceived as a reliable source for high-quality, authentic Italian gourmet foods. It evokes a sense of culinary discovery and the pleasure of experiencing the best of Italian cuisine.

Copy Examples

• •Savor the authentic taste of Italy with GustoBene's exquisite selection of imported gourmet foods.
• •Bring the flavors of Italy home. Discover our hand-picked collection of balsamic vinegars, olive oils, and pastas.
• •Experience 'Goodness in Every Aisle' with GustoBene's curated selection of gourmet Italian delicacies.
• •Indulge your senses with GustoBene's premium imported ingredients – a taste of Italy delivered to your doorstep.
• •From our family to your table, GustoBene brings you the finest Italian flavors, crafted with passion and tradition.