Brand Tone

The brand's tone is predominantly direct, motivational, and authentic. It's a no-nonsense, straightforward, and slightly provocative approach, aiming to be clear and action-oriented, cutting through jargon to deliver practical advice. The language is professional yet personable, establishing expertise and a direct connection.

Brand Values

• •Expertise and Experience
• •Action and Results
• •Authenticity and Directness
• •Education and Empowerment

Best Practices

• •Lead with the "Respira, Porra" Mentality: Every piece of copy should feel like a breath of fresh, direct air. Before publishing, ask: "Is this direct? Is it honest? Does it cut through the noise?" This is the core of the brand's voice.
• •Write to One Person: Address the audience directly using "you" and "your." This creates a personal, mentor-like connection, making the advice feel like a one-on-one conversation rather than a corporate broadcast.
• •Balance Authority with Authenticity: Always ground your advice in your extensive experience (e.g., "In my 15 years at places like Red Bull...") but deliver it with a human, approachable voice. The goal is to be the expert who feels like a trusted guide, not a distant lecturer.
• •Focus on Verbs and Action: Use strong, action-oriented language. Instead of "Your brand could be improved by," use "Improve your brand." This aligns with the brand's value of execution and empowerment, prompting the reader to act.
• •Tell the Truth, Even if it's Uncomfortable: The brand's tone is not afraid to be provocative. Use copy to challenge common misconceptions and address the audience's real-world frustrations and pain points directly (e.g., "Your content is boring," "Stop making excuses"). This builds credibility and trust.

Social Perception

Gustavo Miller is perceived as an experienced mentor and expert strategist. He is a thought leader whose work is associated with quality and strategic depth, attracting those who need personalized guidance and clear action plans for digital marketing. His services are in high demand, indicating positive reception and effective teaching.

Copy Examples

• •Stop waiting for the perfect plan. The best strategy is the one you actually execute. You have the ideas, you have the passion. What's missing is the courage to act. Let's cut the excuses and build something that matters. Ready to work? Link in bio for 1:1 mentorship. #DigitalMarketing #ContentStrategy #NoExcuses
• •They Don't Care About Your Brand. They Care About What Your Brand Does for Them. We're obsessed with telling our story. Our mission. Our values. But the truth? Your audience only has one question: "What's in it for me?" It's time to stop talking about yourself and start solving their problems. Here’s how.
• •Stop Guessing. Start Growing. Get a clear, actionable digital marketing strategy built on 15 years of experience with brands like Red Bull and Shopify. No fluff, just results.
• •Respira, Porra: Your content is boring. Let's be honest. If you're bored writing it, they're bored reading it. Let's fix that.
• •Your Marketing Feels Stuck? You're posting, you're creating, but nothing's moving the needle. It's not about working harder; it's about working smarter. My Domestika course teaches you the framework to plan, create, and execute a content strategy that actually works. Over 4,000 students have already started. What are you waiting for? Learn Now