Brand Tone

Professional, Quality-Focused, Helpful & Customer-Centric, Appreciative of Beauty & Nature, Reliable & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Australian Beauty
• •Expertise & Experience
• •Reliability & Trust

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., Professional, Appreciative, Expert, Customer-centric), preferred terminology (e.g., "artwork," "masterpiece," "breathtaking vistas" vs. "pics," "nice photos"), and things to avoid (e.g., overly casual slang, technical jargon without explanation).
• •Focus on Quality and Craftsmanship: Consistently use language that reflects the high standards of materials, printing processes, and the skill involved. Words like "premium," "museum-grade," "archival," "hand-crafted," and "meticulous" reinforce this.
• •Emphasize Australian Beauty & Connection: Use evocative language to describe the landscapes and the emotional connection they can create. Highlight the "why" behind the prints – bringing the beauty of Australia into homes and offices.
• •Maintain a Helpful and Accessible Stance: Even while being professional, ensure the language is approachable. When discussing technical aspects (like print types), explain the benefits to the customer (e.g., "A non-reflective finish that eliminates reflection caused by strong side light"). Customer service interactions should echo this helpful and supportive tone.
• •Showcase Expertise Through Story and Detail: Instead of just saying "we are experts," demonstrate it by explaining the care taken in the printing and framing process, the quality of the inks, or the durability of the frames, as seen in their existing website copy. Share the story behind the photographs or the brand when appropriate.

Social Perception

High-Quality Products, Excellent Customer Service, Professionalism, Value

Copy Examples

• •Website Homepage Banner: Capture the Soul of Australia. Experience breathtaking landscapes, printed with unparalleled quality. Gusha: 15 years of transforming moments into masterpieces for your home and office.
• •Product Description (e.g., for a canvas print): Bring Australia's coast to your living room. Our museum-grade canvas prints, crafted with vibrant, long-lasting inks and hand-stretched on durable timber frames, offer a window to stunning vistas. No glare, just pure artistry. Quality, from concept to completion.
• •About Us Snippet: At Gusha, we believe in the power of a perfect image. For over 15 years, we've dedicated ourselves to providing exceptional quality photographic prints and frames. Our passion lies in showcasing Australia's natural beauty, supported by expert craftsmanship and a commitment to your satisfaction.
• •Social Media Post (if they had one, focusing on Instagram/Facebook): Sun-kissed shores, rugged cliffs, and the tranquil beauty of the Australian coast. ✨ Each Gusha print is a testament to nature's artistry, meticulously produced to bring lasting beauty into your space. Discover your perfect view today. #GushaPrints #AustralianLandscapes #WallArt #HomeDecor #QualityPrints
• •Email Signature/Footer: Gusha | Stunning Australian Photography | Expert Printing & Framing Trusted for 15 years. Visit us at gusha.com.au or call [Phone Number] for a personal consultation.