Brand Tone

Fun & Celebratory, Youthful & Relatable, Confident & Reassuring, Modern & Smart, Approachable & Informative

Brand Values

• •Effectiveness (Science-Backed)
• •Natural & Pure
• •Health-Conscious Indulgence
• •Convenience & Sociability
• •Tradition Reimagined
• •Enjoyment & Palatability
• •Sustainability

Best Practices

• •Stay Celebratory and Positive: Frame Gush as an enabler of good times and worry-free mornings. Use upbeat, energetic language.
• •Emphasize "Smart, Not Deprived": Position Gush as an intelligent addition to a social lifestyle, not a restrictive health product. Highlight the benefit of enjoying oneself without negative consequences.
• •Keep it Youthful and Relatable: Use contemporary language, emojis where appropriate (especially on social media), and address common social drinking scenarios in a way that resonates with a younger audience.
• •Balance Fun with Facts: While the tone is fun, always weave in the natural, science-backed efficacy of Gush. Use simple terms to explain benefits like "enzyme activation" or "antioxidant-rich."
• •Be Inclusive and Shareable: Use language that encourages sharing Gush with friends ("With a friend," "With the crew"). Highlight the communal aspect of social drinking and how Gush can enhance everyone's experience.

Social Perception

Effective Hangover Preventative, Pleasant Taste, Convenient Party Prep, Modern & Trustworthy, A Smart Drinking Companion, Addresses Specific Concerns

Copy Examples

• •Headline: Cheers to Tonight, Smile Tomorrow. Body: Pop a Gush before the party starts. Our 100% Korean pear power means you can own the night and ace the morning. #DrinkGush #NoRegrets
• •Headline: Your Pre-Game MVP. Body: Don't let tomorrow's worries spoil tonight's fun. Gush is your natural defense against hangovers. Sip, celebrate, and wake up refreshed! #GushLife #HangoverFree
• •Headline: Science Meets Social. Body: Crafted from a centuries-old Korean secret and backed by modern science, Gush helps your body process alcohol better. Smart never tasted so good. #SmartSipping #KoreanPearMagic
• •Headline: Unbox Your Best Mornings. Body: Late nights? Big plans? Gush has your back. Enjoy the natural goodness of Korean pears and say goodbye to post-party blues. #WakeUpFresh #PartyProof
• •Headline: The Secret to a Better Night Out? It's Gush. Body: Enjoy every moment, from the first toast to the last laugh, knowing Gush is working its magic. 100% natural, 100% ready for fun. #DrinkSmarter #CelebrateMore