Brand Tone

Empowering, Inspirational, Feminine, Chic, Confident, Expressive

Brand Values

• •Individuality
• •Empowerment/Power
• •Self-Expression/Storytelling
• •Confidence
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Empowering, Inspirational, Feminine, Chic, Confident, Expressive) with examples of "do's and don'ts" for language, specific power words, and sentence structure. This ensures anyone writing for the brand stays consistent.
• •Focus on "Her" Story: Always frame copy around the customer's journey, aspirations, and how Lefari products help her express her individuality and confidence, as highlighted in their "About Us" page.
• •Use Empowering Verbs & Adjectives: Incorporate words like "inspire," "celebrate," "express," "power," "confident," "bold," "unique," "authentic" consistently across all communications.
• •Maintain Authenticity: While aspirational, the tone should remain relatable. Avoid overly complex jargon or language that feels disconnected from the everyday woman seeking to express herself.
• •Review and Iterate: Regularly review all customer-facing copy (website, product descriptions, emails, future social media) to ensure it aligns with the established brand tone and values. Gather feedback if possible to see if the intended message is resonating.

Social Perception

Limited Public Data. The absence of complaints can be neutral (new brand) or positive (no issues). The website has security measures like SSL. However, the lack of extensive reviews or social proof might make some new customers cautious.

Copy Examples

• •Headline (Website Banner): Lefari: Dress Your Story. Own Your Power.
• •Product Description (for a bold dress): More than a dress, it's a statement. The [Dress Name] is designed for the woman who isn't afraid to be seen and express her unique style. Step into your confidence.
• •Social Media Post (if they had one, announcing new arrivals): New arrivals just landed! ✨ Discover pieces that speak your language and amplify your authentic self. Because at Lefari, fashion is your voice. #LefariStyle #ExpressYourself #ModaComProposito
• •Email Subject Line (for a promotion): Unlock Your Confidence with 20% Off Your Lefari Favorites!
• •About Us Snippet (Short Version for social media bio): Lefari: Inspiring women to live confidently and tell their unique stories through fashion. Discover your power piece.