Brand Tone

Cautious optimism, focusing on building trust and confidence while acknowledging the newness of the brand.

Brand Values

• •Luxury
• •Quality
• •Customer Satisfaction
• •Transparency
• •Modernity

Best Practices

• •Ensure the brand voice is consistently applied everywhere
• •Maintain consistency across website copy
• •Maintain consistency across product descriptions
• •Maintain consistency across email marketing, social media, customer service interactions
• •Maintain consistency across packaging

Social Perception

To be perceived as a trustworthy, modern, and luxurious home goods brand, despite being new to the market. A focus on transparency and customer satisfaction to overcome initial caution.

Copy Examples

• •Discover Larluxe: Curated home goods for modern living.
• •New to the scene, but committed to quality. Shop Larluxe with confidence.
• •We're building trust, one beautiful home at a time. Explore our collection at Larluxe.
• •Your satisfaction is our priority. Experience the Larluxe difference.
• •Creating cozy, luxurious homes, one product at a time.