Brand Tone

Laid-back and Fun, Vibrant and Youthful, Proudly Filipino, Community-focused

Brand Values

• •Comfort and Style for Leisure
• •Local Craftsmanship and Production
• •Accessibility/Affordability
• •Good Vibes and Tropical Lifestyle
• •Innovation and Expansion

Best Practices

• •Embrace "Tropical Chill": Always infuse a sense of relaxation, fun, and the vibrancy of the tropics. Use words like "easy," "breezy," "vibrant," "chill," "sun-kissed."
• •Highlight "Proudly Filipino": Subtly or overtly mention the Philippine origin, craftsmanship, or inspiration. This resonates with local pride and authenticity.
• •Keep it Youthful and Engaging: Use a conversational and approachable style. Emojis can be effective in moderation. Ask questions to engage the audience.
• •Focus on Lifestyle, Not Just Product: Sell the "Guppy life" – the feeling of freedom, comfort, and enjoying leisure time, rather than just the clothing items themselves.
• •Be Consistent Across Platforms: Ensure that the tone used on Instagram, Facebook, TikTok, and any website copy is harmonious. Maintain a unified brand voice whether it's a product description, a social media caption, or a customer service response.

Social Perception

Positive and Appreciative, Associated with Beach and Travel, Seen as a Go-To for Stylish Comfort, Responsive

Copy Examples

• •Headline: Sun's Out, Guppys Out! ☀️🇵🇭 Body: Dive into effortless style with our new collection of vibrant, locally-made shorts and swimwear. Perfect for those easy days and good vibes only. #GuppyPH #TropicalLiving #ProudlyPinoy
• •Headline: Your Weekend Forecast: 100% Chance of Comfort. Body: From beach hangs to city strolls, live the Guppy life in our latest leisurewear. Designed in the Philippines for ultimate chill. Shop now and catch the wave! #EasyDays #GuppyLeisurewear
• •Headline: Made with Sunshine (and Filipino hands). Body: Discover the vibrant colors and relaxed fits of Guppy. Every piece is a slice of the tropics, crafted with care right here in the Philippines. Feel the good, wear the good. #SupportLocalPH #GuppyStyle
• •Headline: Tropic Like It's Hot! 🔥 Body: Turn up the heat on your style with Guppy's latest drops. Bold prints, breezy fabrics, and that signature laid-back vibe. Get your Guppy gear and make every day feel like a vacation. #GuppyPH #BeachwearFashion
• •Headline: Adventure-Ready Apparel for the Filipino Soul. Body: Exploring our beautiful islands or just chilling at home? Guppy Leisurewear has you covered with comfortable, stylish pieces that celebrate the spirit of the Philippines. #GuppyLife #MadeForEasyDays