Brand Tone

knowledgeable, passionate, and customer-focused, with a clear emphasis on quality and craftsmanship.

Brand Values

• •Quality Craftsmanship
• •Tonal Enhancement & Functionality
• •Customer Empowerment & Education
• •Integrity & Transparency
• •Community Support
• •Innovation

Best Practices

• •Prioritize Clarity and Information: While passionate, ensure the copy clearly explains the benefits and technical aspects of the products in a way that is understandable to guitarists of varying technical knowledge. Avoid overly obscure jargon without explanation.
• •Emphasize Quality and Craftsmanship: Consistently highlight the hand-built nature, premium components, and meticulous attention to detail that goes into every Gunstreet product. Use descriptive words that convey precision and care.
• •Maintain a Helpful and Approachable Demeanor: Even when discussing technical topics, ensure the tone is welcoming and supportive. Encourage customer interaction and position Gunstreet as a knowledgeable resource.
• •Be Authentic and Passionate: Let the genuine enthusiasm for guitars, tone, and electronics shine through. Share your expertise with confidence and a love for the craft.
• •Focus on Solutions and Benefits: Frame product descriptions around how Gunstreet electronics solve common guitar problems (noise, poor control, lack of versatility) and the positive impact they have on the player's experience (better tone, improved feel, more inspiration).

Social Perception

Gunstreet is generally perceived very positively by its customers and the wider guitar community, known for high-quality products, excellent customer service, reliability, value for money, expertise, trustworthiness and ease of installation.

Copy Examples

• •Headline: Unlock Your Guitar's True Voice. Body: Tired of tone suck and noisy controls? At Gunstreet, we meticulously handcraft wiring harnesses that let your guitar's unique character shine through. Experience the clarity, responsiveness, and quiet operation that only premium components and expert assembly can deliver. It's not magic, it's craftsmanship.
• •Headline: Your Sound, Your Specs. We Build It. Body: Don't see the exact wiring configuration you need? Our passion is helping guitarists achieve their perfect tone. From vintage specs to modern mods and custom solderless solutions, our Portland workshop is ready to bring your dream setup to life. Talk to our techs today!
• •Headline: The Heart of Your Tone, Reimagined. Body: Every component matters. That's why our Eras Pickups and signature wiring harnesses are built with an obsession for quality and sonic detail. Feel the difference a truly professional-grade electronic backbone makes to your feel, performance, and inspiration.
• •Headline: Stop Fighting Your Gear. Start Playing. Body: Scratchy pots, dead spots, and controls that feel… off? Life's too short for frustrating gear. Our solderless wiring systems make upgrading your guitar's electronics faster and easier than ever. Get back to the riffs, powered by Gunstreet.
• •Headline: Beyond the Hype: Real Tonal Improvement. Body: We skip the "mojo" talk and focus on what truly enhances your sound: superior components, precise craftsmanship, and designs that deliver tangible improvements in clarity and control. Discover the Gunstreet difference – built by passionate techs, for discerning players.