Brand Tone

Traditional & Nostalgic, Trustworthy & Reliable, Friendly & Community-Oriented, Authentic & Down-to-Earth

Brand Values

• •Quality
• •Tradition & Heritage
• •Family
• •Customer Satisfaction
• •Made in Virginia/Regional Pride

Best Practices

• •Emphasize Heritage and Tradition: Regularly reference the brand's long history (since 1965) and the consistency of the family recipe. Use words like "timeless," "classic," "generations," and "original recipe."
• •Focus on Quality and Authentic Flavor: Highlight the use of premium ingredients, the "meaty not greasy" aspect, and the "real country flavor." Avoid overly trendy or modern jargon; stick to straightforward descriptions of taste and quality.
• •Incorporate Customer Language and Nostalgia: Draw from the language used in positive customer reviews, such as "best sausage ever," "reminds me of my childhood," or "the taste I remember." This resonates with existing and potential customers.
• •Maintain a Friendly, Trustworthy Voice: Write in a warm, approachable, and honest manner. Position the brand as a reliable choice that customers can count on for consistent quality and taste. Reinforce the family-business aspect.
• •Show, Don't Just Tell, Community and Family Values: Beyond stating "family-owned," use copy that evokes images of family gatherings and shared meals where Gunnoe's Sausage is a welcome part. If applicable and authentic, mention community ties or local Virginia pride.

Social Perception

Highly Positive, Loyal Customer Base, Nostalgic Connection, Reliable Choice, Appreciation for Consistency

Copy Examples

• •Headline: The Taste of Tradition, Perfected Since 1965. Body: For generations, Gunnoe's Sausage has been a cherished part of family meals. Our time-honored recipe and commitment to quality mean you're always getting that authentic, meaty flavor you remember. Bring home the taste of Virginia tradition tonight.
• •Headline: Real Country Flavor. Real Family Values. Body: At Gunnoe's, we believe in doing things the right way. That means premium pork, our classic blend of seasonings, and a dedication to the taste our customers have loved for decades. It’s more than sausage; it’s a promise of quality from our family to yours.
• •Headline: Still the Best, Just Like You Remember. Body: Loyal fans tell us Gunnoe's is the sausage they grew up on, the one that never disappoints. We're proud to carry on that legacy, delivering the same meaty, flavorful sausage you’ve always known and loved. Taste the difference tradition makes.
• •Headline: From Our Kitchen to Yours: A Legacy of Flavor. Body: Since 1965, Gunnoe's Sausage has been crafted with care in Virginia. We use quality ingredients and the same beloved family recipe because we know that some things are too good to change. Experience the comforting taste of home with Gunnoe's.
• •Headline: The Heart of a Good Meal Starts Here. Body: Whether it's a weekend breakfast, a savory stuffing, or a hearty casserole, Gunnoe's Sausage brings the genuine country taste that makes any dish special. Trust Gunnoe's for quality and flavor that stands the test of time.