Brand Tone

Enthusiastic, Passionate, Community-Focused, Informative, Direct, Approachable, Friendly, Reliable, and Established

Brand Values

• •Authenticity: Providing genuine licensed merchandise from the world of anime and pop culture.
• •Passion for the Hobby: A clear dedication to the anime and model-kit building communities.
• •Accessibility: Striving to make a wide range of Japanese pop culture products available to the Australian market.
• •Customer Connection: Engaging with their audience and fostering a sense of community.
• •Reliability: Being a long-standing and dependable source for collectors and enthusiasts.

Best Practices

• •Know Your Audience: Understand that you're talking to fellow fans, collectors, and hobbyists. Use language that resonates with their passion and knowledge levels, avoiding overly corporate or overly simplistic jargon.
• •Embrace Enthusiasm: Let genuine excitement for the products and the culture shine through. Use positive language, emojis where appropriate (especially on social media), and convey a sense of shared interest.
• •Be Informative and Clear: While enthusiastic, ensure that crucial information (price, availability, features, pre-order deadlines) is communicated clearly and accurately.
• •Foster Community: Actively encourage interaction. Ask questions, respond to comments and messages promptly and with personality, and make customers feel like part of a valued group.
• •Stay Authentic: Reflect the brand's long-standing presence and commitment to the anime and hobby scene. Avoid trends or tones that feel forced or inauthentic to the core identity of providing genuine products to a passionate fanbase. Regularly review content to ensure it aligns with the established voice.

Social Perception

AnimeWorks is generally perceived as a well-known and long-running online store for anime merchandise and Gunpla in Australia, with a good product range, generally reliable, a go-to for specific needs, and a community member.

Copy Examples

• •🚀 IN STOCK NOW! The latest RG Zeong has just landed at AnimeWorks, and it's an absolute masterpiece! Get ready to build big with incredible articulation and those iconic details. Don't miss out – beam yours up today! #Gunpla #Zeong #NewArrival #AnimeWorks
• •🔥 PRE-ORDER ALERT! You asked, we listened! The stunning 1/7 Scale Figure of Anya Forger (School Uniform Ver.) by Good Smile Company is now available for pre-order! Secure yours and join the mission. What are you most excited to see her paired with on your shelf? Let us know below! 👇 #AnyaForger #SpyxFamily #AnimeFigure #PreOrder #AnimeWorksCommunity
• •🎉 WEEKEND SALE! Grab your favorite kits and figures with 15% OFF selected lines! It's the perfect time to tackle that backlog or start a new build. Shop now and save big – link in bio! #AnimeSale #GunplaDeals #AnimeWorks #HobbyTime
• •For over 18 years, AnimeWorks has been fueling Australia's passion for anime and pop culture. From that first kit to the latest centrepiece of your collection, we're here with the gear and the love for the hobby. Thanks for being on this journey with us! 🙏 #AnimeAustralia #Since2005 #HobbyLove #AnimeWorks
• •🛠️ Show Us Your Builds! What's currently on your workbench? Whether it's a detailed Gunpla, a cute Nendoroid setup, or your latest figure display, we'd LOVE to see it! Tag us @animeworks_australia or use #AnimeWorksBuilds for a chance to be featured! Let's celebrate the creativity in our awesome community! #ModelKits #FigureCollection #CommunityLove