Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Supportive & Community-Focused, Approachable & Friendly, Informative & Helpful

Brand Values

• •Passion for Gunpla
• •Community Building
• •Quality and Selection
• •Expertise and Guidance
• •Customer Experience
• •Accessibility
• •Joy of Model Building

Best Practices

• •Speak as a Fellow Enthusiast: Use language that resonates with the Gunpla community (e.g., "snap-fit," "nub marks," "panel lining," "kitbash"). Avoid overly corporate or generic retail speak. Always convey genuine passion for the hobby.
• •Prioritize Helpfulness and Education: Consistently offer tips, advice, and guidance. Frame product descriptions not just around features, but also how they benefit the builder or enhance the building experience. Link to relevant tutorials or blog posts.
• •Foster Community and Interaction: Ask questions in social media posts, encourage sharing of builds (User-Generated Content), and respond to comments and messages in a friendly, supportive manner.
• •Be Authentic and Transparent: Acknowledge the builder's journey, including challenges. If addressing a more complex kit, be honest about the skill level involved while still being encouraging. The founder's story of starting the business out of passion is a good example of this.
• •Maintain Enthusiasm Across Platforms: Whether it's a detailed blog post, a quick Instagram caption, or a YouTube tutorial, the underlying excitement for Gunpla should be palpable. This energy is contagious and builds brand loyalty.

Social Perception

Generally Positive, with Some Caution. Niche Retailer. Concerns about Legitimacy/Trust. Price Sensitivity. Appreciation for Service.

Copy Examples

• •Unleash Your Inner Mecha Artisan! At Gundamaker, we're more than just a store – we're fellow builders passionate about every snap, every panel line, every custom touch. Dive into our huge selection of Gunpla, tools, and paints, and let's build something incredible together. Your next masterpiece starts here!
• •Fresh from the Federation (or Zeon!) lines! The new HG Destiny Gundam Spec II has arrived, packed with stunning detail and articulation that will bring your battles to life. Perfect for weekend warriors and seasoned commanders alike. Need tips on panel lining this beauty? Check out our blog for a step-by-step guide!
• •Email Newsletter Subject Line: Level Up Your Build Game! New Arrivals + Pro Tips Inside! Email Body Snippet: Hey [Customer Name], The workshop just got a fresh shipment of must-have tools and rare kits we know you’ll love! Plus, our latest YouTube tutorial breaks down advanced weathering techniques to give your Gunpla that battle-hardened edge. Ready to create?
• •Image of a complex build in progress. Stuck on a tricky step? Or just want to share your latest WIP? We're here for it! Drop your Gunpla questions below, or show us what you're building! #GundamakerCommunity #GunplaLove
• •Gundamaker was born from a pure love of Gunpla and the incredible community that surrounds it. We're dedicated to fueling your passion, whether you're unboxing your first SD kit or perfecting a resin conversion. Think of us as your pit crew for all things mecha!