Brand Tone

Elegant & Sophisticated, Conscious & Responsible, Artistic & Inspired, Empowering & Inclusive, Personal & Passionate

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Craftsmanship
• •Inclusivity & Diversity
• •Timeless Style & Versatility
• •Conscious Living

Best Practices

• •Emphasize 'Sustainable Luxury': Always intertwine the concepts of high-end, desirable fashion with the brand's deep commitment to sustainability and ethics. Use descriptive words that evoke both quality ('exquisite,' 'finest,' 'meticulously crafted') and consciousness ('eco-certified,' 'ethically sourced,' 'planet-friendly').
• •Tell the Story of a Garment: Go beyond just describing the product. Share the inspiration (nature, art, a concept like 'MO(VE)MENT'), the journey of the materials (e.g., 'GOTS silk from a small UK factory'), and the positive impact of choosing it. This connects with the 'conscious living' value.
• •Speak to the 'Conscious Woman': Address an audience that is informed, values quality over quantity, seeks self-expression, and wants their choices to align with their values. Use an empowering and respectful tone.
• •Maintain Visual-Verbal Harmony: Ensure that the elegance, natural beauty, and artistry seen in the brand's visuals are consistently reflected in the vocabulary and sentence structure of the copy. The language should feel as refined and thoughtfully composed as the garments themselves.
• •Be Transparent and Authentic: Clearly communicate the brand's sustainable and ethical practices without greenwashing. Back up claims with specifics (e.g., 'Made in Europe,' 'natural fibres,' 'limited production run to minimise textile waste'). The founder's personal journey can also be a source of authentic storytelling.

Social Perception

Positive Association with Sustainability & Ethics, High-Quality Niche Brand, Innovative & Forward-Thinking, Trustworthy, Awareness

Copy Examples

• •Headline: Embrace Artistry. Live Consciously. Body: Discover the Gunda Hafner collection – where timeless design meets sustainable luxury. Each piece is a testament to ethical craftsmanship and the beauty of nature, designed for the woman who moves through life with purpose and grace. Wear the change you wish to see. Call to Action: Explore the Collection
• •Headline: The MO(VE)MENT Collection: Fashion That Flows With You. Body: "Life never stands still... MO(VE)MENT is for the woman who moves with purpose yet cherishes the moments in between." Crafted from the finest natural fibres, this collection offers versatile elegance for every facet of your dynamic life. Feel the moment, beautifully. Call to Action: Discover MO(VE)MENT
• •Headline: Sustainable Silk. Uncompromising Style. Body: Indulge in the luxurious touch of our GOTS-certified silk, ethically sourced and transformed into exquisite garments made right here in the UK. At Gunda Hafner, we believe caring for the planet should never compromise the beauty of your wardrobe. Call to Action: Shop Our Silk Edit
• •Headline: Designed for You. Crafted for Forever. Body: Our made-to-order service ensures your chosen piece is created with precision and minimal waste. From versatile everyday wear to chic ensembles for special occasions, Gunda Hafner garments are an investment in enduring style and a kinder world. Call to Action: Create Your Piece
• •Headline: Be Kind to Yourself, and the Planet. Body: Gunda Hafner offers award-winning, eco-centric luxury that feels as good as it looks. Our commitment to natural fibres, ethical production, and timeless design empowers you to express your unique style while making a positive impact. Call to Action: Learn Our Story