Brand Tone

Authoritative Artisan & Spiritual Healer. Authoritative & Authentic when discussing craft and heritage, confident in technical skill. Spiritual & Caring when discussing gemstones, empathetic and guiding, focusing on well-being.

Brand Values

• •Craftsmanship & Heritage
• •Authenticity & Purity
• •Wellness & Spirituality
• •Empowerment
• •Customer Trust

Best Practices

• •Segment Your Messaging: Clearly distinguish between content focused on Heritage/Artisan and Wellness/Spiritual. Use specific hashtags and keywords for each to attract the right audience. The former is for art lovers; the latter is for wellness seekers.
• •Educate, Don't Just Sell: For Kazaziye, explain what makes the technique special—the history, the material purity, the artisans. For gemstones, explain the properties and traditional beliefs associated with each stone. This builds authority and trust.
• •Weave the Two Pillars Together: Create bridge content that merges both aspects. For example, a Bracelet for Confidence can be described as hand-woven by our artisans and empowered with the energy of Tiger's Eye. This creates a unique brand identity.
• •Leverage Social Proof: Regularly feature customer reviews and testimonials in your copy. Use quotes from 5-star reviews like Absolutely beautiful bracelet, the quality is excellent!! to build credibility and ease purchase anxiety.
• •Maintain a Consistent Visual Language: Ensure your photography and videography always reflect your core values of quality and authenticity. Use natural light, high-resolution close-ups, and elegant styling. This visual consistency reinforces the premium and trustworthy tone established in your copy.

Social Perception

Perceived as a reputable and high-quality brand, with customers valuing the unique beauty and excellent craftsmanship of handmade silver pieces, and trusting the brand's expertise in the spiritual wellness space for natural stone healing properties.

Copy Examples

• •Woven by hand, strand by strand. Each of our Kazaziye bracelets is more than jewelry; it's a piece of Turkish history, crafted from 1000k pure silver by the skilled hands of women artisans in Trabzon. Wear a legacy of timeless art. #Kazaziye #HandmadeSilver #TurkishCraft
• •Feeling overwhelmed by stress and negative energy? Our Amethyst and Black Agate bracelet is designed to be your shield. Amethyst calms the mind while Agate provides protection from the evil eye and fosters inner peace. Find your sanctuary. #HealingCrystals #AntiAnxiety #PositiveEnergy
• •The 'Inner Peace' Bracelet. This piece combines the calming energy of natural Lapis Lazuli with the protective properties of Tiger's Eye, set with our signature handcrafted silver accents. Lapis Lazuli helps dissolve confusion and enhance focus, while Tiger's Eye builds courage and confidence. Expertly designed not just for beauty, but for balance. #SpiritualJewelry #GemstoneHealing #Handcrafted
• •This is how centuries of tradition are made. No machines, just pure 1000k silver and the patient skill of our artisans. This is Kazaziye. #HandmadeJewelry #Artisan #Craftsmanship #Silver
• •As part of the Gümüş ve Taş Evi family, you appreciate true craftsmanship. We've just released a new collection of zodiac bracelets, pairing our signature hand-woven silver with gemstones specifically chosen for your astrological sign. Discover the stone that speaks to your stars. Thank you for believing in the power of authentic, handmade quality.