Brand Tone

Approachable and Friendly, Informative and Trustworthy, Enthusiastic and Positive, Community-Oriented and Local, Authentic and Transparent

Brand Values

• •Health and Wellness
• •Quality and Safety
• •Taste and Convenience
• •Transparency and Honesty
• •Community and Local Sourcing
• •Innovation
• •Customer Satisfaction

Best Practices

• •Be Genuinely Enthusiastic & Positive: Use upbeat, encouraging language. Share excitement about product benefits and the wellness journey.
• •Educate, Don't Just Sell: Provide valuable, easy-to-understand information about ingredients and health benefits, reinforcing expertise without being condescending.
• •Embrace Your Roots: Consistently highlight Canadian/Albertan pride, local sourcing, and community involvement. This builds connection and trust.
• •Keep it Clear & Simple: Avoid overly technical jargon. Focus on straightforward, relatable language that makes nutrition feel accessible to everyone.
• •Foster Two-Way Conversation: Engage with your audience, respond to comments and questions in a friendly and helpful manner, and encourage user-generated content. This builds community and authenticity.

Social Perception

Positive and Growing, Trustworthy, Community-Focused, Health-Conscious Choice, Female-Led and Inclusive, Making Health Fun

Copy Examples

• •Headline: Stop a Pilling Problem. Start a Gummy Habit. Body: Tired of chalky pills and powders? GUMMYes! by Gummy Nutrition Lab makes getting your daily nutrients delicious and easy. Taste the goodness, feel the difference. #NutritionMadeEasy #TastyHealth
• •Headline: Fuel Your Goals, The Edmonton Way. Body: Our Creatine Kicks™ aren't just packed with power, they're made with pride right here in Alberta! Support local, boost your performance, and enjoy every bite. #AlbertaStrong #GummyPower #ShopLocalYEG
• •Headline: Your Gut Will Thank You (Deliciously!). Body: Say goodbye to digestive discomfort and hello to happy insides! Our Gut Health Gummies are a tasty blend of prebiotics, probiotics, and fibre, all made with love and science. #HappyGutHappyLife #GummyGoodness
• •Headline: Real Ingredients. Real Results. Real Delicious. Body: At Gummy Nutrition Lab, we're serious about what goes into our gummies (and what stays out!). Locally sourced ingredients, Health Canada approved benefits, and flavors you'll crave. Transparency you can trust, results you can feel. #SimplyNutritious #MadeInCanada
• •Headline: Wellness Shouldn't Be a Chore. Body: Make your health journey a treat! With Gummy Nutrition Lab, getting essential vitamins and supplements is as easy as popping a delicious gummy. Elevate your well-being, one tasty chew at a time. #JoyfulHealth #GUMMYes