Brand Tone

friendly, encouraging, and accessible

Brand Values

• •Health and Wellness
• •Quality and Natural Ingredients
• •Accessibility and Enjoyment
• •Family-Oriented
• •Transparency

Best Practices

• •Always Prioritize Benefits Over Features: Instead of just saying "Contains Vitamin C," say "Boost your immune system with a tasty gummy." Frame the product around what it does for the customer.
• •Maintain a Positive and Encouraging Tone: Use upbeat language, emojis where appropriate (especially on social media), and focus on aspirational outcomes. The voice should feel like a supportive friend.
• •Emphasize "Tasty" and "Delicious": The key differentiator for gummy vitamins is their taste. This should be a recurring theme in all copy to remind customers why they should choose Gumi Vitamins over pills.
• •Reinforce Core Values Consistently: Regularly mention key value propositions like "vegan," "natural ingredients," "family-run," and "Made in the UK" to build trust and brand identity.
• •Tailor the Formality to the Platform: Keep the friendly and accessible core tone, but adapt the style. Use more emojis and trend-focused language on TikTok and Instagram, while maintaining a slightly more polished but still cheerful tone on the website and in emails.

Social Perception

Generally positive perception for gummy vitamins due to taste and convenience, but concerns exist about sugar content and efficacy compared to traditional pills. Brands addressing these concerns are viewed favorably. Gumi Vitamins is still building specific reputation due to lack of widespread reviews.

Copy Examples

• •Start your day with a little burst of sunshine! ☀️ Our delicious orange-flavored Energy & Focus gummies are packed with essential B vitamins to help you feel ready for whatever comes your way. Who said wellness couldn't be tasty?
• •Juggling family life is easier when everyone feels their best. Our Kids Health gummies are a delicious, chewable multivitamin your little ones will actually ask for! Made in the UK with natural ingredients, because we're a family-run business that cares.
• •Tired of counting sheep? Drift into a peaceful night's sleep with our Sleep & Relaxation gummies. A tasty, natural way to help you unwind and wake up refreshed. Your restful nights are just a gummy away.
• •My morning routine just got a glow-up ✨ Popping one of our Hair & Skin gummies for that natural radiance. Vegan, yummy, and oh-so-effective! #GumiVitamins #HairGoals #SkinCare
• •Why should taking your vitamins feel like a chore? At Gumi Vitamins, we believe wellness should be a joyful part of your day. That’s why we created our range of delicious, chewable vitamins for the whole family. Discover your new favorite way to stay healthy!