Brand Tone

Friendly and Approachable, Practical and Solution-Oriented, Slightly Playful/Fun

Brand Values

• •Style and Functionality
• •Quality and Curation
• •Enjoyment of the Outdoors
• •Customer Service

Best Practices

• •Emphasize the blend of style and functionality in product descriptions.
• •Highlight the curated selection and quality of products.
• •Incorporate language that encourages outdoor enjoyment and embraces the 'Aussie climate'.
• •Use 'You' and 'We' for Connection: Address the customer directly ('You') and speak as the brand ('We') to foster a personal and approachable feel, as seen in their 'We Love Gumboots' messaging.
• •Inject Personality (Appropriately): Don't be afraid to use light humor or enthusiastic language where it fits, like the Jibbitz description, but ensure it aligns with the overall practical nature of the products.

Social Perception

Specialists in garden and outdoor-appropriate wear; offering an eclectic or boutique experience; environmentally conscious.

Copy Examples

• •Explore the collection at Gumboot Junction.
• •Our curated selection of garden-ready footwear offers the perfect blend of durability and style for every Aussie season.
• •From quirky Croc Jibbitz to keep your feet dry with quality socks, and stylish hats to top it all off – we've got the extras to complete your look.
• •Splish, splash, fun with the kids rain boot from Crocs!
• •(Warning: may cause extreme happiness and jealousy in others.)